Hostess, Ding Dongs, and all of the other snack cake makers in the world are getting some new competition from legacy chocolate brand Reese’s.
Starting this winter, Reese’s will begin selling packages that contain Reese’s Snack Cakes.
These aren’t the same as a filled cake like a Twinkie, which may be the first thing that comes to mind. Instead, these cakes consist of a chocolate cake base and a peanut butter creme on top, with the entire thing enrobed in chocolate.
It’s more similar in structure to a Gansito, or if you took the top cake layer off of a Suzy Q, if you’re looking for a more accurate comparison.
The inspiration for these cakes appears to be a morning cake, like coffee cake, that you can eat for breakfast. Reese’s is hoping through marketing tactics that more people will consume this for a morning snack or even breakfast, rather than the snack time we often associate Twinkies and other snack cakes with.
Reese’s new snack cakes are heading to convenience store shelves nationwide this December, with a pack of two cakes selling for $1.99.