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Biscoff KitKats Exist, I Repeat, Biscoff KitKats Do Exist

Photo: Nestlé / Lotus Biscoff

Hands down, Biscoff cookies are in my top five best cookies of all time category. Similarly, Kit Kats are pretty classic. Knowing that, picture the droolfest from the news of both brands fusing into the super snack that is BisKats or Kitcoffs. I’m joking of course, because Biscoff KitKats is the official name of this tastiness. Sadly, I wish I could say, “you can find the tastiness here in America,” but you can’t. Biscoff KitKats are only available in the Middle East and a few select UK locations. 

The collaboration features Biscoff’s signature buttery spread paired with KitKat’s crunchy wafer and chocolate. Originally only available in Saudi Arabia and Dubai, the sweet news has spread like wildfire and Biscoff KitKats has begun traveling with it. The UK was just the first stop so there’s only a matter of time before it lands stateside (fingers crossed). This Facebook post about it has over 16k comments alone. The excitement is palpable. I believe the Biscoff KitKat has the potential to be bigger than even Green Tea KitKat. That’s right, I said it.

In the meantime, until North America is blessed with this treat, I suppose the next best thing would be to go grab some Biscoff spread and a pack of KitKats from the store and have a party.

Categories
Hit-Or-Miss

Is 5-Hour Energy Working on a 3-Hour Hunger-Fighting Snack Bar?

Its premier product is already a godsend to college students and 9 to 5-ers worldwide, and now Living Essentials LLC, makers of the popular line of 5-Hour Energy shots, is putting its guns behind a new snack bar designed to postpone hunger for up to three hours.

Slated to contain only 95 calories and taste “as good as any candy you’ve ever had,” the new bar in question currently remains nameless, though Manoj Bhargava, CEO of Living Essentials, did reveal the company is planning its launch for sometime in early 2013.

Call it first impressions, but because it is so different from a pure liquid energy shot, I can’t help but wonder how much credit we can really give a snack bar that promises to stave off hunger, but only after you eat it (isn’t that kind of just what eating does?). But hey, if the new “3-Hour Hunger” bar works anywhere near as well as its predecessor, I’ll be gladly proven wrong.