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Fast Food

Smashburger Tests Holiday Pass That Gives You $1 Burgers Every Day

If a genie were to grant you three wishes, what would you ask for? We used to think about this a lot when we were younger and, as we grew older, our wishes became more practical: money, good health, heat vision. That sort of thing.

There was a time, however, that we would wish for a burger a day, not too different from that kid Max’s wish in the film Kazaam. Thanks to Smashburger, it looks like we’ll no longer have to waste a wish on those burgers. The fast food chain announced the release of a Holiday Smash Pass.

All you have to do is go to Smash Club and sign up for the SmashClub rewards program. You’re then able to buy the Holiday Smash Pass for $54, which is estimated at $250 in value. Once you have it, you’ll get a $1 entree coupon sent to you every day from Nov. 15 through Jan 9.

Entrees that qualify include all Smashburger’s signature beef burgers, chicken sandwiches, turkey burgers, black bean burgers, and salads. You can still do the base Create Your Own sandwich option with the Pass, but all the premium add-ons will cost extra.

Unfortunately, you’ll have to use the $1 coupon every day and can’t stack them for later days.

Still, if you’re someone who loves burgers and indecisive about what to grab for dinner, perhaps you should check out this Holiday Pass. Pretty sure a burger a day will keep the doctors away. Probably.

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Fast Food News Restaurants

Smashburger Gets Sued By In-N-Out Over Their New Triple Double Burger

In-N-Out has a reputation of being fiercely protective of its trademarks and brand image. So when a company like Smashburger gets sued by the burger icon, you know it’s gonna be a rough fight.

Above is Smashburger’s new Triple Double Burger, a simple sandwich consisting of two patties and three slices of cheese. However, according to the Orange County Register, In-N-Out feels that the burger’s name is too similar to their burger creations. In-N-Out owns trademarks for their burger names, including the Double Double and Triple Triple.

Thus, In-N-Out is filing a lawsuit against Smashburger for trademark infringement. The suit claims that “Smashburger’s use of the Triple Double and Smashburger Triple Double marks is likely to confuse and mislead the consuming public.” Basically, In-N-Out is suing because they think Smashburger’s new item will make people think it’s from In-N-Out.

However, I doubt that this is truly the case. The phrase “triple double” is more likely to link to basketball and NBA superstar Russell Westbrook than it is to In-N-Out. However, since the chain is notorious for its staunch defense against any possible infringements, it’s easy to see why they’d sue.

In the suit, In-N-Out is asking for an injunction to stop the Triple Double Burger from being sold. Additionally, the burger cult icon is looking for an unnamed amount of compensation from Smashburger for violating its trademarks.

We’ll have to wait and see if Smashburger does have to eventually give up something, or if In-N-Out was just being overly sensitive to their burger’s name.

Categories
Restaurants

Smashburger Offers PB&J Milkshake, Brings Back Memories of Paper Bag Lunches

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When I think peanut butter and jelly sandwiches, I think of paper bag lunches and my PB&J smashed beneath a soggy banana and a Ziploc bag filled with potato chips. However, no matter the state of my PB&J (courtesy of my dad’s culinary skills), it always tasted fantastic — with the perfect balance of chunky peanut butter and grape jelly.

Which, of course, makes Smashburger’s latest offering — a Peanut Butter & Jelly shake — a tasty, nostalgic treat. The new item is available at all locations nationwide now through September 30th. The hand-spun shake features Häagen-Dazs vanilla ice cream swirled with strawberry syrup and crushed Nutter Butter cookies for that “authentic peanut butter and jelly flavor.”

Ugh, Nutter Butter cookies in our milkshakes? Absolute genius.

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Fast Food

Get Lucky With Smashburger’s New Mint Oreo Shake

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Smashburger debuts it’s newest frosty treat today — the Mint Oreo shake. Oreo cookies and mint flavors are mixed with hand-spun Häagen-Dazs for a refreshing ice cream blend. Of course, the “better burger” joint suggests pairing it with one of their “premium burgers or chicken sandwiches.” We say, it probably goes well with anything, because, well . . . ice cream.

The Mint Oreo shake will be available until the end of June. With St. Patty’s quickly approaching, the only thing missing is a dash of Irish cream and a generous helping of Jameson. Hey, throw in a leprechaun with a couple of shots, and it’s a party.

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Adventures

[ADVENTURE] Meet Smashburger, a Burger You’d Actually Want to Smash

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Smash in this case meaning “to copulate furiously with,” and not “break to pieces with violence and often with a crashing sound,” obviously. Smashburger’s chefs are known for the latter — obviously.

Named for its signature cooking method which involves literally taking a ball of ground beef and smashing it flat on the grill to help “sear in the juices,” Smashburger is a Denver-based fast casual burger chain  — similar to Umami and Fatburger — whose goal is to eventually become “every city’s favorite place for burgers.”

And judging by my most recent visit, I think it’s safe to say it’s doing a pretty bang-up job.

Last month, I met up with VP of Quality Control Stephen Sandoval to check out the newest Smash location in Aliso Viejo, Calif., before heading off to class. Tucked in a strip mall in the middle of a much larger shopping plaza, the place was pretty empty when I arrived around 10:30 in the morning, which made for some optimal tasting and interviewing time, during which more than a couple patrons made sure to tell my cordial interviewee that they’d just had the best burger they’d ever eaten in their lives.

Not one to take everyone else’s words for it, I, of course, had to try the menu myself. Here’s a small peak at what they brought out:

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With each Smashburger menu specially tailored “to reflect the tastes and flavors of your city or state,” the new Aliso Viejo location adopted the LA burger from its Angeleno brethren, which features crispy wonton, fried egg, cilantro, cucumber, lettuce, tomato and Japanese steakhouse ginger dressing on a black and white sesame seed bun. The wonton definitely provided a nice crunch, but didn’t overpower the flavor of the meat.

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Its OC burger, in contrast, features portabella mushrooms, arugula, grilled onions, aged Swiss cheese and truffle mayo on an egg bun. Not sure what it says about us OC-dwellers that our regional Smashburger turned out so much greasier than LA’s, but the added juice was definitely welcome, especially considering that, while tasty, each Smashburger patty is cooked well-done and turns out much thinner than anything you’d find at an Umami.

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My personal favorite, though, aside from the Salted Caramel shake — which was to die for by the way; literally, a creamy caramel orgasm in my mouth — where the veggie frites. Unlike so many other chains, Smashburger makes a legitimate effort to diversify its menu for the health-conscious by including, among other things, a chicken option for all its burgers, a pretty tasty line of salads, a black-bean veggie-burger and finally, the veggie-frites as an alternative to fries. Spicy and lightly fried, the veggie-frites are a solid option for all the health-conscious folks who don’t feel like having the sweet potato fries every single time they eat out.

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According to Stephen, Smashburger plans on opening 15-20 stores in Orange County over the next 5 years, with the next locations in San Clemente and Irvine.

And to think, I was looking forward to graduating.

Lead Pichx Tyler TX

Categories
Fast Food

Poll Shows More Amercians Would Rather Eat a Burger With Obama Than Romney

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Oh America, the only place that will serve deep fried nacho cheese and determine our presidential candidates’ worth based on hamburger polls. So while Obama and Romney are busy campaigning across the nation and kissing babies, Smashburger — a burgeoning restaurant joint — asked Americans the most contentious question yet: Which presidential candidate would you choose to eat a burger with?

Apparently, out of 2,094 adults ages 18 and older, 59 percent would rather sit down and grab a burger with President Barack Obama, while 41 percent would choose to sit with Governor Mitt Romney. Smashburger enlisted the help of Harris Interactive to conduct the online survey, which further revealed which former U.S. President Americans would prefer to have a burger with. The results: 22 percent for Clinton, 15 percent for Abraham Lincoln, 14 percent for John F. Kennedy and Ronald Reagan, 5 percent for Theodore Roosevelt, Thomas Jefferson and George Washington and 4 percent for George W. Bush and Jimmy Carter.

7-Eleven Election Cups? Burgers? Next up: Which presidential candidate would you trust as your beer pong partner?

Via Franchising 

Categories
Fast Food

Smashburger Introduces the Wedge Club Burger

Smashburger, a quick service burger chain with 156 locations in the US, has recently announced the Wedge Club Burger as its latest new menu offering available through June 4th.

The new burger includes includes applewood smoked bacon, blue cheese crumbles, iceberg lettuce wedge, tomato, red onion and blue cheese dressing on a butter toasted egg bun. And for those of you who don’t eat beef but religiously declare that chicken and turkey are A-OK – you can Wedge Club the chicken sandwich as well. Either sandwich will cost you $5.99.

‘Applewood smoked bacon’ seems to be all the trend this year since Wendy’s, Red Robin and New York’s Zinburger have all announced items this year featuring the specialty bacon as the premier topping, with the G-Men burger from Zinburger having a similar resemblance to the new Smashburger option (brioche bun, lettuce strips and mayo).

If you check out the Smashburger Facebook Page  on May 10th they’ll be offering a free entree with any Wedge Club purchase, so stay tuned.