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Food Fashion Packaged Food Snacks Sweets

Supreme x Skittles Drops This Week

A few months ago we highlighted the collaboration of Supreme and Skittles, with a fall release date of new branded clothing and candy packets.

Hypebeasts now have an exact date to mark on their calendars as the official drop of the Supreme x Skittles collab is this November 26 on the Supreme site. Fans have a host of Skittles branded gear to look forward to, like Skittles packets in Original and Wild Berry, a Letterman Jacket, Sequin Jacket, Fleece, and Castelli-branded cycling top.

Act fast on the morning of the 26th to beat out the bots and you can be one of the few to taste the rainbow and the drip.

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Food Fashion Snacks Sweets

Supreme Links With Skittles for an Upcoming Fall Collection

Supreme just released their Fall/Winter 2021 lookbook, revealing an eye-catching collaboration with Skittles to produce a limited run of branded clothing and candy packets that are sure to entice fans of both the iconic candy and legendary skate/streetwear brand.

Skittles packets in Original and Wild Berry will be getting the Supreme branded co-sign with the usual candy branding being replaced by the latter’s. What’s more, the collection features a Letterman Jacket, Sequin Jacket, Fleece, and Castelli-branded cycling top.

Supreme’s FW21 collection will have its first drop on August 19, and in Japan on August 21, with subsequent regular weekly releases thereafter.

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Packaged Food Sweets

Yoplait Unveils New Skittles Yogurt

Skittles hijacking Yoplait yogurt sounds like the tartest treat of all tart treats. And yet here we are, bestowed with a new Yoplait Skittles flavor, available now for all to pucker up to.

This new product is only available for a limited time, so act quick if you’re trying to indulge on the tangy goodness.

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Brand Cravings What's New

Skittles Premieres New Sour Skittles-Infused Ice Cream Bars

As spring transitions to summer, so too do snack cravings. Gone are the big bags of sweets that are to be devoured under three blankets while watching movies. It’s time for ice cream. But, as we sit in the in-between period of the change — too hot for a sweater, but not hot enough for a t-shirt— a cravings crisis begins to form. Much like choosing an outfit, choosing the appropriate snack can be a downright challenge.

Enter, Crazy Sour Skittles Coolers, the hybrid ice cream-candy. 

The new treat is the latest in the candy’s ice cream bars, the first of which dropped last February. The premise remains the same: deliver the Skittles experience, but make it ice cream. Except now, the humble Sour Skittle is the star of the show. 

This is accomplished by dipping a fruit-flavored, Skittles-infused ice cream bar in a “sour fruit sorbet.” 

The results can be seen on the Instagram page @newfoodsuk, who reported the find at an Iceland Foods supermarket. 

The response to the account’s post were, unsurprisingly, mixed. But, it’s hard to imagine ice cream and candy not being good together (or at least good enough to try) so this seems like an easy move for candy fiends.

Unfortunately, this is a UK-only product, so any stateside Skittles fanatics will have to find something else to fulfill their cravings.

I’m sorry, Marshawn

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News What's New

Skittles Has A New Flavor That Tastes Gross On Purpose

Halloween seems to come earlier every year with product roll outs, and this year Skittles is one of its earliest contributors. They recently launched their new Zombie Skittles, a new pack that comes with five normal fruit flavors: Petrifying Citrus Punch, Mummified Melon, Chilling Black Cherry, Boogeyman Blackberry, and Blood Red Berry — and one Rotten Zombie flavor that’s described by the brand as “repulsive.”

The kicker? The Rotten Zombie-flavored candies are indistinguishable from the regular ones. So think of it as a landmine of horrid hidden amongst the delicious flavors. 

“Dare to try?” the package asks, in what I imagine to be the voice from a 90’s Goosebumps advert.

I dared.

According to a Food and Wine report, a Skittles representative claimed the flavor changes according to one’s palate. It’s hard to nail down, but for me, the zombie flavor tastes like rotten egg drenched in garlic juice.

It’s truly awful, just as repulsive as the brand claims.

The anxiety I got reaching into the bag was reminiscent of the feeling I got when eating those Jelly Belly BeanBoozled candies where each normal flavor had a gross counterpart. A sense of dread that was either disappointingly confirmed or thankfully extinguished. Peach or Barf? Juicy Pear or Booger? Blood Red Berry or Rotten Zombie? 

Why does something that’s supposed to be fun and sweet bring out our inner masochist? Maybe it makes the good flavors that much better. Maybe companies just want people to react. After all, this pack of Skittles comes with its own hashtag, #DareTheRainbow, for everyone to use on their inevitable reaction videos. 

Either way, I’d like to wash the taste of a zombie away from my corrupted palate.

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Culture Hit-Or-Miss News Now Trending Packaged Food Sweets

Skittles Thought Going ALL WHITE Was The Best Way To Celebrate Diversity

June is LGBT Pride month, which means all month long we’re going to see every company in existence try to do something Pride-ish.

In an attempt to do their own Pride-related branding, SkittlesUK thought it’d be a good idea to go all white, because nothing says ‘accepting diversity’ like making everything one uniform color.

Their promotional video said, “You see, during Pride only one rainbow deserves to be the center of attention, so Skittles have given theirs up.”

Thank you for your sacrifice, Skittles, but you didn’t have to be so extra. Skittles was already tailor-made for Pride tributes, as their whole marketing revolves freakin’ rainbows!

There are some people calling racism, and while that’s a stretch, it’s kind of funny that Skittles didn’t think that would be an assumption that would attach itself to their campaign.

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They released an additional video saying that they went monochrome because they didn’t want to steal Pride’s “rainbow thunder,” but in the process, still stole Pride’s rainbow thunder, as it’s generating so much heat.

The all-white Skittles obviously got some opposition, but in the end, it was an honest effort to do something different. On top of that, Skittles was donating money to LGBT charities for this, so you can’t get too mad.

Categories
Sweets What's New

Skittles Is Heating Things Up With First Ever Spicy Flavor

Fans of Skittles and Starburst will be happy to know that the two are planning to spice things up with their new flavors.

A new Sweet Heat line exists according to People, and we could see it as soon as this winter.

Those who attended the Sweets & Snacks Expo in Chicago got a first look at the new candy, as that’s where Wrigley decided to debut the fiery snacks.

A post shared by JunkFoodMom (@junkfoodmom) on

According to reports, the Skittles will still have a fruity core, and the five flavors within will consist of Fiery Watermelon, Blazin’ Mango, Flamin’ Orange, Sizzlin’ Strawberry, and Lemon Spark.

The Starburst flavors will be similar, with a Fiery Watermelon of their own, Strawberry Mango, Flamin’ Orange, and Pipin’ Pineapple.

The pricing will be similar to the rest of their products, as single packs for both will be $0.99, and a bag will be about $3.19.

Now we can taste the muy caliente rainbow.

Categories
Packaged Food Sweets Video

Skittles’ Nasty New Mother’s Day Commercial Features A Giant Umbilical Cord

There’s only a handful of days left until Mother’s Day. If you haven’t gotten your mom anything yet, now’s the time to jump on it. Because nothing should break the bond between a mother and her child.

With that said, Skittles created an unconventional commercial to celebrate the national holiday dedicated to moms.

The video shows a young man sitting on the couch with his mother sharing a bag of skittles. Innocent enough, right?

To viewers’ horror, we see that the mother and son are sharing the rainbow-flavored candy through an umbilical cord connected between his belly and her uterus. Through that connection, he can physically taste the piece of candy she puts in her mouth.

Nasty.

Check out the hilariously disgusting Skittles advert and see for yourselves if the brand might have gone too far this Mother’s Day.

Gotta give them major props for shooting their shot though.