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Brand Cravings What's New

Skittles Premieres New Sour Skittles-Infused Ice Cream Bars

As spring transitions to summer, so too do snack cravings. Gone are the big bags of sweets that are to be devoured under three blankets while watching movies. It’s time for ice cream. But, as we sit in the in-between period of the change — too hot for a sweater, but not hot enough for a t-shirt— a cravings crisis begins to form. Much like choosing an outfit, choosing the appropriate snack can be a downright challenge.

Enter, Crazy Sour Skittles Coolers, the hybrid ice cream-candy. 

The new treat is the latest in the candy’s ice cream bars, the first of which dropped last February. The premise remains the same: deliver the Skittles experience, but make it ice cream. Except now, the humble Sour Skittle is the star of the show. 

This is accomplished by dipping a fruit-flavored, Skittles-infused ice cream bar in a “sour fruit sorbet.” 

The results can be seen on the Instagram page @newfoodsuk, who reported the find at an Iceland Foods supermarket. 

The response to the account’s post were, unsurprisingly, mixed. But, it’s hard to imagine ice cream and candy not being good together (or at least good enough to try) so this seems like an easy move for candy fiends.

Unfortunately, this is a UK-only product, so any stateside Skittles fanatics will have to find something else to fulfill their cravings.

I’m sorry, Marshawn

Categories
News What's New

Skittles Has A New Flavor That Tastes Gross On Purpose

Halloween seems to come earlier every year with product roll outs, and this year Skittles is one of its earliest contributors. They recently launched their new Zombie Skittles, a new pack that comes with five normal fruit flavors: Petrifying Citrus Punch, Mummified Melon, Chilling Black Cherry, Boogeyman Blackberry, and Blood Red Berry — and one Rotten Zombie flavor that’s described by the brand as “repulsive.”

The kicker? The Rotten Zombie-flavored candies are indistinguishable from the regular ones. So think of it as a landmine of horrid hidden amongst the delicious flavors. 

“Dare to try?” the package asks, in what I imagine to be the voice from a 90’s Goosebumps advert.

I dared.

According to a Food and Wine report, a Skittles representative claimed the flavor changes according to one’s palate. It’s hard to nail down, but for me, the zombie flavor tastes like rotten egg drenched in garlic juice.

It’s truly awful, just as repulsive as the brand claims.

The anxiety I got reaching into the bag was reminiscent of the feeling I got when eating those Jelly Belly BeanBoozled candies where each normal flavor had a gross counterpart. A sense of dread that was either disappointingly confirmed or thankfully extinguished. Peach or Barf? Juicy Pear or Booger? Blood Red Berry or Rotten Zombie? 

Why does something that’s supposed to be fun and sweet bring out our inner masochist? Maybe it makes the good flavors that much better. Maybe companies just want people to react. After all, this pack of Skittles comes with its own hashtag, #DareTheRainbow, for everyone to use on their inevitable reaction videos. 

Either way, I’d like to wash the taste of a zombie away from my corrupted palate.

Categories
Packaged Food Sweets What's New

‘Naked Skittles’ Without The Shell Exist, This Is What They Taste Like

Photo via amazon.com

Skittles has finally come out of its shell. Meet Skittles Chewies!

Since the 1970s, Skittles has been synonymous with its colorful candy shell. But now, thanks to Skittles Chewies, you can “taste the rainbow” without a single crunch. Just think of that tangy, fruity explosion happening as soon as you pop the candy in your mouth!

Skittles Chewies sound strange to you? Find the most popular candy from when you were a kid.

So, what are Skittles Chewies really like?

Rip open a bag of Skittles Chewies, and what you can expect is candy that’s similar to the original Skittles… but without the shell. Think: soft, fruity texture, exploding on your tongue, no crunch required! Skittles manufacturer Mars Wrigley is describing it as a “new delicate texture format.”

The roundup of flavors will look familiar. The green Skittle is Lime-flavored instead of the dreaded Green Apple. It’s joined by Orange, Lemon, Backcurrant and Strawberry. Love that green Lime Skittle? You’re not alone.

It’s a “texture alternative”

The idea behind the Chewies is to offer a texture alternative, according to Dan Newell at Mars Wrigley Confectionery. The company did “extensive research,” and it became clear that the time had arrived for a chewy version of the fruity flavors everyone loves.

Fortunately, the regular Skittles will still be around!

Where can I buy the Skittles Chewies?

Skittles Chewies have been rolled out in the U.K., but so far, the manufacturer has been “mum” on when they’ll be in the U.S. However, you can buy them right this minute on Amazon for $4.99. Based on what Twitter users are saying, you might just have to give in to that urge for immediate gratification.

Next up: There’s a new bag of Darkside Skittles coming out in 2019, featuring all the dark and “forbidden” flavors.

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Article by Lauren Naru for Taste of Home. View the original article here.

Categories
Culture Hit-Or-Miss News Now Trending Packaged Food Sweets

Skittles Thought Going ALL WHITE Was The Best Way To Celebrate Diversity

June is LGBT Pride month, which means all month long we’re going to see every company in existence try to do something Pride-ish.

In an attempt to do their own Pride-related branding, SkittlesUK thought it’d be a good idea to go all white, because nothing says ‘accepting diversity’ like making everything one uniform color.

Their promotional video said, “You see, during Pride only one rainbow deserves to be the center of attention, so Skittles have given theirs up.”

Thank you for your sacrifice, Skittles, but you didn’t have to be so extra. Skittles was already tailor-made for Pride tributes, as their whole marketing revolves freakin’ rainbows!

There are some people calling racism, and while that’s a stretch, it’s kind of funny that Skittles didn’t think that would be an assumption that would attach itself to their campaign.

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They released an additional video saying that they went monochrome because they didn’t want to steal Pride’s “rainbow thunder,” but in the process, still stole Pride’s rainbow thunder, as it’s generating so much heat.

The all-white Skittles obviously got some opposition, but in the end, it was an honest effort to do something different. On top of that, Skittles was donating money to LGBT charities for this, so you can’t get too mad.

Categories
Sweets What's New

Skittles Is Heating Things Up With First Ever Spicy Flavor

Fans of Skittles and Starburst will be happy to know that the two are planning to spice things up with their new flavors.

A new Sweet Heat line exists according to People, and we could see it as soon as this winter.

Those who attended the Sweets & Snacks Expo in Chicago got a first look at the new candy, as that’s where Wrigley decided to debut the fiery snacks.

A post shared by JunkFoodMom (@junkfoodmom) on

According to reports, the Skittles will still have a fruity core, and the five flavors within will consist of Fiery Watermelon, Blazin’ Mango, Flamin’ Orange, Sizzlin’ Strawberry, and Lemon Spark.

The Starburst flavors will be similar, with a Fiery Watermelon of their own, Strawberry Mango, Flamin’ Orange, and Pipin’ Pineapple.

The pricing will be similar to the rest of their products, as single packs for both will be $0.99, and a bag will be about $3.19.

Now we can taste the muy caliente rainbow.

Categories
Packaged Food Sweets Video

Skittles’ Nasty New Mother’s Day Commercial Features A Giant Umbilical Cord

There’s only a handful of days left until Mother’s Day. If you haven’t gotten your mom anything yet, now’s the time to jump on it. Because nothing should break the bond between a mother and her child.

With that said, Skittles created an unconventional commercial to celebrate the national holiday dedicated to moms.

The video shows a young man sitting on the couch with his mother sharing a bag of skittles. Innocent enough, right?

To viewers’ horror, we see that the mother and son are sharing the rainbow-flavored candy through an umbilical cord connected between his belly and her uterus. Through that connection, he can physically taste the piece of candy she puts in her mouth.

Nasty.

Check out the hilariously disgusting Skittles advert and see for yourselves if the brand might have gone too far this Mother’s Day.

Gotta give them major props for shooting their shot though.

Categories
Celebrity Grub Humor Video

Marshawn Lynch and Skittles Head to Houston… Scotland?

With less than one week left before the big game, Beast Mode himself rolled through Houston to check out the excitement in anticipation of Super Bowl LI.

Uhh hold up… Houston, Scotland?!

So yeah, Marshawn Lynch hit up Scotland for the culture, handing out his notoriously favorite snack, Skittles to the townspeople, getting history lessons, and asking them about American football’s popularity overseas.

What we would give to see this man have his own show.  Perhaps… a Bizarre Foods w/ Beast Mode spin-off?

Categories
News Sweets

Giant Skittles Spill Leads To Finding That Skittles Are Used For Cattle Feed

redskittleshighway

Photo: CNN

When a massive pile of Skittles was spilled onto an icy road in Wisconsin, nobody imagined the facts we’d discover about Skittles as a result.

Both of them are definitely eye-opening, and make for a great story.

It all begins in rural Dodge County, Wisconsin, where CNN reported that a truck hauling red Skittles had a spill in the middle of a highway. Hundreds of thousands of the little red candies blanketed the road.

You may think that would be a sticky situation and lead to a massive amount of traffic. However, the icy roads actually benefited from the Skittles left behind, as the candies provided traction to motorists on the road and help prevented slipping.

Interesting. Maybe Skittles should be left on our roads along with salt; it will melt the ice and provide proper traction at the same time.

It would definitely be a good alternative to where the Skittles were going otherwise.


When the Dodge County Sheriff’s Department tracked down the truck where the spilled Skittles came from, they discovered that the Skittles were intended to be processed into cattle feed.

Apparently, this has been a practice going on for years as bakeries and candy makers sell their rejects to cattle farmers for feed as a source of cheap carbs. With rising corn prices, it makes sense that cattle farmers have turned to these resources to feed their cattle, despite how weird it may seem.

The plot in this story continues to thicken, as Mars has launched an investigation into the matter, but not because of the intended use for the Skittles, which they say is regularly done via FDA procedures. Their reason behind the investigation is because the factory in which the Skittles came from doesn’t sell its unused products to be turned into animal feed.

Talk about a strange story to shed light on an interesting segment of the food industry.