Swanky Beer ‘Briefcase’ Carries 4-Pack in Capri Sun Pouches


If you ever have the urge to carry beer around like some kind of blood smuggler, look no further than the Leuven. Created by Korean designer Wonchan Lee, it’s a minimalist, eco-friendly alternative to traditional cardboard or plastic ringed six packs, that allows you to carry four vacuum-sealed PET bags of beer in a way that probably seems way more futuristic than it actually is.

More a frame than a briefcase, the Leuven concept was developed to create a contrasting aesthetic between the clear pouches and black container, and explore new possibilities for beverage package design. In other words, just ’cause it looks cool.

“Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf,” Lee wrote in his product description, “it has to stand out among others.”


Still, it’s hip, it’s minimalist, it’s green, and if it ever comes to market, it’ll probably also be wildly overpriced. Why wouldn’t we be in?



This is What a 6-Pack Tattoo Looks like, Literally

Talk about a beer belly.

This tattoo has got our full kudos and respect. You gotta give the guy credit for being up front about his liquid diet of choice. Plus, it’s a sure fire way to snag all the ladies on beach day. Goodness knows we couldn’t deny a chap sporting a tatt like that.

We’d even go so far as to say that it’s just as awkwardly awesome as the Hello Kitty sushi tattoo or the BLT tri-force action. Oh, and we’re pretty sure 6-pack guy should totally be buddies with this guy:


Stay thirsty my friends.

H/T + PicThx That’s Nerdalicious, BroBible