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Shiner Bock Goes South Of The Border For Inspiration

¡Órale! It’s one of those terms that means so much to so many in Mexican culture. It can be a greeting, a question, an affirmation or a call to action. For Shiner Bock Beer, it’s now a rallying cry for a good time.

The Texas-based brewery recently introduced its new Mexican-Style Cerveza, ¡Órale!. Crafted with 2-row malt and lager yeast and brewed with agave, this beer features an earthy, mildly sweet flavor.

While Mexican imports have had a decades-long run of growth in popularity, consumer preferences are now moving beyond just imports and into craft-brewed Mexican-style lagers, up nearly twofold in 2021. Shiner has the combination of resonating with craft beer fans and an expertise in brewing sessionable lagers.

“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! – a word that expresses so much in the Spanish language.”

¡Órale! is also crisp and sessionable, pairing especially well with spicy, flavorful foods. Shiner Bock’s ¡Órale! is rolling out nationally this month and will be sold in 6-pack and 12-pack cans and bottles.

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Beer Brand Goes Viral For New Berry Brew

If you love The Little Lad, the viral star behind “Berries & Cream,” you can now toast to him with his own beer. Shiner Bock Beer recently announced the limited release of a new Berries & Cream brew, in celebration of the social media sensation.

The Texas-based brewery created a new brew that will exclusively be available on tap at the Spoetzl Brewery in Shiner, Texas. All brewery visitors will be offered a complimentary sample when they book a tour. 

The beer (ABV: 5%) is based on Shiner’s classic cream ale recipe. Its Berries & Cream brew also includes a healthy splash of raspberries and blackberries giving it a fresh, juicy flavor, and it all comes together with a crisp, refreshing finish.

“This festive beer is designed to treat our brewery goers to something special,” says Shiner Head of Marketing, Matt Pechman. “Here at Shiner, we don’t take ourselves too seriously.  Just like the Little Lad, we love Berries & Cream and are excited to spread joy with our new brew!”

Like most trends, Shiner Bock’s Berries & Cream will only be around for a limited time.