A new study has shown the sound that food makes when we bite into it can be linked to us enjoying the taste so much, Time reports. Charles Spence, professor of experimental psychology at Oxford, attributes sound to perceiving the freshness of food.
According to Spence, sound is an indictor of texture which leads to identifying quality.
Picture foods like soft drinks, potato chips, mashed potatoes and fruit. Each has a signature sound when bitten upon. The study illustrates that sounds plays a role in helping us determine how delicious food is based off our initial expectations. If you’re biting into an apple, hearing a crunch will probably be more appealing than a soggy squirt.
There’s mention of the possibility of augmenting foods to boost sound and smell levels for older people who have diminishing senses so they can still enjoy the dining experience to its fullest. The study also notes that external sounds, such as music, is also connected to the way people enjoy foods.
Eating food is considered a multi-sensory experience. According to Spence, sound is the “forgotten flavor sense.”