It always feels good to give back. Whether that’s donating a few dollars or simply time, it leaves a warm feeling in your heart. And now, buying Simple Vodka will warm your heart and so much more.
The vodka has a single goal: to fight hunger in America. According to its founders, Danny Lafuente and Dan Maslow, the idea was to create a farm-to-bottle vodka with a business model that results in the donation of 20 meals per bottle produced — effectively, one meal per drink — through partnerships with local and national hunger relief programs. Since launching in Florida, New York, and California this May, Simple has donated more than 29,000 meals and aims for a goal of achieving 30 million meals annually by 2020.
In addition to doing good, Simple is made well. Handcrafted and distilled in Idaho, the vodka is made from locally sourced russet potatoes and fresh water from the Snake River aquifer. The gluten-free vodka supports sustainable, local production systems, as the distillery’s eco-friendly manufacturing methods include using sustainable energy sources, wastewater recycling, and byproduct upcycling. Its four-column fractional distillation process generates less energy and produces less waste than any other method, thereby allowing the vodka to be distilled only one time.
Recently, Simple received a Double Gold medal from the 2017 San Francisco World Spirits Competition, in recognition of the vodka’s high-quality, premium taste, flavor, and mixability.