Fans of the iconic Cinnamon Toast Crunch cereal are getting a new way to enjoy the breakfast’s taste. An official Cinnamon Toast Crunch seasoning jar is going to hit grocery shelves starting in September.
Created by B&G Foods, the new Cinnamon Toast Crunch Cinnadust seasoning blend contains cinnamon and sugar, as you would expect, but also has vanilla, caramel, and graham notes within its aroma as well.
While you could just sprinkle it on actual Cinnamon Toast Crunch for some Inception-like flavor, it’s also recommended to put on everything from coffee and butters to ice cream, sweet potatoes, and other sweet treats.
The official Cinnamon Toast Crunch seasoning can be found at Sam’s Club locations nationwide starting in September. A 13.75-ounce container will sell for $5.48.