Photo Courtesy of Del Taco
Last April, Del Taco shook up their brand by announcing the addition of Beyond Meat as their menu’s newest protein option. This new Beyond Menu included popular items from the existing lineup, swapping out the meat for the plant-based alternative.
Building off that momentum, Del Taco also announced the addition of two new burritos that set to debut this Thursday, packed with chunks of Beyond Meat. These are called the Beyond 8 Layer Burrito and the Epic Beyond Cali Burrito, reports NRN. According to a spokesperson for Del Taco to NRN, the new burritos are the brand’s way of letting fans know that their Beyond campaign isn’t a one-off, but rather a way to build off the Beyond brand for the future.
A little less than two months after Beyond Meat’s Del Taco debut, the company has announced that they’ve sold more than 2 million Beyond Meat tacos, reports NRN. The new tacos have become one of Del Taco’s best-selling products over such a small period of time thanks to a gangbuster collaborative campaign. Take note, Taco Bell, plant-based proteins are the next big move for the fast food industry.
As a lifelong fan of Del Taco, this new direction has me stoked. No longer will I have to avoid the drive-thru when I’m giving up meat for Lent. I now live in a time where I can enjoy a Beyond taco packed with cheese, shredded lettuce, secret sauce and all the other accoutrements of the brand… just without meat. What a time to be alive.
Full disclosure, I own a share of Beyond Meat.