Here’s Why Your Costco Rotisserie Chicken Will Always Be $4.99

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Do you love Costco rotisserie chicken? Then you’ll really love the fact that they’ll always cost $4.99. Read on to find out why.

Costco sells the world’s best grocery store rotisserie chicken at a budget-friendly cost of only $4.99. How is Costco able to keep the prices so low? It’s because they don’t make a profit—seriously!

Psst… Do you know these five secret shopping perks only available to Costco members?

Here’s Why the Price of Costco Rotisserie Chicken Won’t Change

It’s the same reason why the famous soda and hot dog combo hasn’t budged from $1.50 since the deal was introduced in the early 1980s.

Costco could make a giant profit by raising the prices by only $1 (they sold 87 million rotisserie chickens in 2017 alone). But instead they keep the prices low on their famous rotisserie chickens and other staples as an incentive to get shoppers in the door.

Costco’s Thinking Behind the Decision

As a warehouse members-only club, the majority of their products are sold in bulk. As such, most shoppers would ordinarily stop by the warehouse once a month or so to stock up on big-batch items. However, low-cost rotisserie chickens help to ensure shoppers visit more often. And, as the rotisserie chickens are typically located in the back of the store, the hope is that customers will fill their carts with other items as they make their way through the aisles. (The same is true for this other kitchen staple.)

Costco Chief Financial Officer Richard Galenti explained their business philosophy in 2015. “I can only tell you what history has shown us: When others were raising their chicken prices from $4.99 to $5.99, we were willing to eat, if you will, $30 to $40 million a year in gross margin by keeping it at $4.99,” Galanti said, The Seattle Times reported. “That’s what we do for a living.”

Perhaps the old saying should be amended: “…in this world nothing can be said to be certain, except death, taxes and $4.99 Costco rotisserie chicken.”

Want to know more about Costco’s chicken?

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Article by Susan Bronson for Taste of Home. View the original article here.

Grocery Opinion

Here’s Where to Buy the Best Grocery Store Rotisserie Chicken

Photo: Shutterstock // Anton Watman

Ever since rotisserie chicken emerged as a supermarket staple in the 1990s, it’s been the definition of “easy weeknight dinner.” You can have one of these savory, freshly-roasted wonders on the table within minutes of coming home, or easily slice or shred the meat for a recipe that stars rotisserie chicken. It’s all good—but some supermarket spit-roasters are even better than others!

Our Top 5 Rotisserie Chickens

1. Costco

In a close race, Costco has the best grocery store rotisserie chicken. It’s popular, too—they sold 87 million chickens in 2017! Not only are Costco spit-roasters bigger than all the others (on average, they weigh in at 3 lbs, whereas rivals weigh in at 2 lbs, according to a Wall Street Journal report), they’re super juicy and flavorful and the price is hard to beat at $4.99 per bird. In taste tests, Costco consistently beats out its national rivals.

Here’s the secret to success for Costco’s chicken.

2. Sprouts Farmers Market

Sprouts has locations in 20 states around the country, and if you’re in one of those states, you might want to give their rotisserie chicken a try! Not all taste-tests put Sprouts on top, but Sprouts spit-roasters tend to receive shout-outs for their reliable goodness. The price varies from location to location, but it’s typically higher than Costco and lower than Whole Foods.

3. Safeway

“A touch of sweetness, a hint of orange and a heavy dose of salt make this perfectly roasted bird a nice pick for those in the mood for chicken with a twist,” is how California’s Mercury News, described the spit-roasted chicken at Safeway. The chain has stores in more than 20 states across the US. Like Sprouts, the price varies by location and is higher than Costco but lower than Whole Foods.

Have these rotisserie chicken dinners ready in 20 minutes—or less!

4. Stop & Shop

With 400 locations in the Northeast, Stop & Shop makes some really fine rotisserie chicken, and the lemon pepper variety is in constant rotation at my house. It’s super-juicy (in fact, I often cook it for another 20 minutes or so to eliminate some of the juices!), the skin is delectable (especially when I cook it for those extra 20 minutes) and there’s never a shred of meat left by the time my college-age sons get through with it.

5. Walmart

Walmart is an absolute favorite—for some people. I know at least one blogger who has it in her weekly rotation because of its great taste, tenderness, overall moistness and excellent pricepoint. (You can’t beat Costco’s price of $4.99 but Walmart’s is only slightly higher per ounce.) Not all the rotisserie chicken reviewers agree, but it certainly seems worth a shot.

You might be surprised by what else you can pick up at Walmart! Check out these 10 gorgeous kitchen items.

Honorable Mention: Whole Foods

We’re going to mention Whole Foods here because it’s one of the only grocery store rotisserie chickens that’s certified organic. It’s priced at $9.99 for a less-than-3 lbs bird but it’s also highly rated by taste-testers around the country.

Hope your go-to rotisserie chicken—and your favorite grocery store—made it to the top of our list!

Related Links:

Article by Lauren Cahn from Taste of Home. View the original article here.