Beer Brand Drinks Feel Good News Nightlife Toasty

Budweiser and Lyft ‘Give A Damn’ About Drunk Driving In New Campaign

Budweiser and Lyft recently announced the next step in their ‘Give A Damn’ campaign. Given the success of last year’s pilot program, the brands will expand the 2017 campaign to offer 150,000 round-trip rides across nine states, plus Washington, D.C., to help people get to and from their nights out.

The largest-ever safe rides effort from a beer company, ‘Give A Damn’ aims to make a statement against drunk driving and celebrate people who embrace Budweiser’s responsible drinking message: “Give A Damn. Don’t Drive Drunk.” Throughout the 15-week campaign, Budweiser and Lyft will offer 10,000 round-trip rides every weekend and on select holidays, when people need them most.

Beginning Sept. 21, Budweiser will provide up to 10,000 round-trip rides every weekend across nine states including New YorkColorado, and Florida, among others. Budweiser will share a unique ride code on its Facebook and Instagram channels each Thursday at 2 p.m. ET, which new and existing Lyft users over the age of 21 can use to claim a $20 ride credit (two $10 one-way rides) through the Lyft app. The credits can be redeemed for rides taken between 5 p.m. and 5 a.m. local time that Thursday, Friday or Saturday night.

To further promote the campaign’s responsible drinking message, Budweiser has released a new video spot, titled “Give A Damn,” (above) to celebrate its partnership with Lyft and recognize the people who plan ahead to get safely to and from their night out.

Fast Food Technology

Lyft Now Has A ‘Taco Mode’ That Lets You Make A Taco Bell Pitstop

Photo: Taco Bell

Taco Bell has announced a new partnership with Lyft that’ll surely please anyone with the late-night munchies hoping to grab some fast food on their way home.

The ride share app will now feature a “Taco Mode” that activates with the push of a button. Taco Mode allows customers to visit The Bell on their way home. Some lucky riders will even get free swag and tacos during the limited promotion.

Taco Mode testing is currently underway in Orange County, CA, where Taco Bell Headquarters resides. The collaboration between the two brands will be available between July 27-29 and August 3-5. It will only be open from the hours of 9pm to 2am. Whether the Lyft driver gets to indulge on that Taco Bell goodness remains to be seen.

Now that Lyft has Taco Bell on lock, we wonder if they’re open to partnering up with any fried chicken spots. Hey, a guy can dream, can’t he?