Tyler, The Creator is known for making mysterious music, and he is now taking his mysterious flavors to the ice cream game, teaming with Jeni’s Splendid Ice Creams for a limited edition release.
The ice cream will have two separate release dates, the first one being July 6 on both Tyler’s Website, and his flagship Golf Wang store in Los Angeles.
The second release will be at all Jeni’s shops a couple days later, on July 8.
The flavor is called “Snowflake,” and will consist of cool peppermint, warm spearmint, a dash of sea salt, crunchy white chocolate flakes, and white chocolate melted within the scoops.
In a post, Tyler said, “For as long as I can remember, mint ice cream seemed to always come with every chocolate chip but white. I finally got the two away from their clingy friends and set up a play date for my mouth.”
The pint container is decorated with a minty green color and has a flower covering the front, which is synonymous with Tyler’s Golf le Fleur branding and Flower Boy album.
Those cereal boxes sold out in less than a minute.
If anyone can match that kind of hype, it’s Tyler, The Creator, so we’ll see just what kind of lines there will be at the Golf Wang and Jeni’s stores, and how quickly these sell out online.
While the items were sold online, Travis also officially debuted the General Mills cereal with a pop-up in Paris during Fashion Week.
With shelves full of cereal boxes, the pop-up also had Travis Scott X Reese’s Puffs merch on deck and cereal-inspired art installations.
As you would imagine, the cereal boxes are already making rounds on eBay and other after market sale apps for as low as $32. Yet with an average asking price of $120 in the after market, it’s right up there as hypebeast collector status. Some are even putting together bundles that include the cereal, bowl and spoon, and in some instances Travis Scott streetwear items.
This isn’t Reese’s first hip hop Rodeo, however, as you probably remember past commercials with the “Reese’s Puffs Rap,” or the “Perfect Combo” rap commercial.
Hopefully all this means is that we’ll see a remake of these Reese’s Puffs commercials with Scott’s classic ambient, auto-tuned crooning.
Eating cereal out of a bowl is a thing of the past. This year for National Cereal Day we decided to dessert-ify our breakfast and crush up our favorite childhood carbs into decadent truffles. Nothing says breakfast quite like melted chocolate and Lucky Charms marshmallows, so try these 4 flavor combos and ditch the milk.
Photo and GIFs by Max Bartick
Cookie Crisp Truffles
Prep Time: 10 minutes
Cook Time: 30 minutes
Total Time: 40 minutes
Servings: 10
Ingredients:
2 cups crushed Cookie Crisp
8-oz. cream cheese, softened
1 bag milk chocolate chips
2 teaspoons coconut oil
10 Cookie Crisp pieces (for garnish)
Directions:
1. Crush enough Cookie Crisp cereal to measure out 2 cups. 2. In a medium bowl, mix together crushed cereal, 1/3 cup chocolate chips and softened cream cheese until well combined into a dough.
3. Roll into 2 tablespoon-sized balls. Place on a parchment paper-lined baking sheet and freeze for 15 minutes.
4. Melt remaining chocolate chips and coconut oil in the microwave in 30 second intervals, mixing in between, until smooth.
5. Remove balls from the freezer and coat in melted chocolate. Place back on the lined sheet.
6. Top each truffle with one piece of cereal.
7. Let set for 15 minutes. Coooooooooookie Crisp.
Photo and GIFs by Max Bartick
Reese’s Puffs Truffles
Prep Time: 10 minutes
Cook Time: 30 minutes
Total Time: 40 minutes
Servings: 10
Ingredients:
2 cups crushed Reese’s Puffs
4-oz. softened cream cheese
½ cup peanut butter
1 bag dark chocolate chips
2 teaspoons coconut oil
Directions:
1. Crush enough Reese’s Puffs cereal to measure out 2 cups.
2. In a medium bowl, combine crushed cereal with 1/4 cup peanut butter and 4-oz. softened cream cheese.
3. Roll into 2 tablespoon-sized balls. Place on a parchment paper-lined baking sheet and freeze for 15 minutes.
4. Melt chocolate chips and coconut oil in the microwave in 30 second intervals, mixing in between, until smooth.
5. Remove balls from the freezer and coat in melted chocolate. Place back on the lined sheet.
6. Melt the remaining peanut butter in the microwave until smooth, about 30 seconds
7. Place the peanut butter into a ziplock sandwich bag, snip off the tip of one corner with a scissors, and pipe across each truffle.
8. Freeze for 15 minutes or until hard.
9. Enjoy that chocolate peanut butter-y goodness.
Photo and GIFs by Max Bartick
Cinnamon Toast Crunch Truffles
Prep Time: 10 minutes
Cook Time: 30 minutes
Total Time: 40 minutes
Servings: 10
Ingredients:
2 1/8 cups crushed Cinnamon Toast Crunch
8-oz. softened cream cheese
1 bag white chocolate chips
2 teaspoons coconut oil
Directions:
1. Crush enough Cinnamon Toast Crunch cereal to measure out 2¼ cups.
2. In a medium bowl, combine 2 cups crushed cereal with 8-oz. softened cream cheese.
3. Roll into 2 tablespoon-sized balls. Place on a parchment paper-lined baking sheet and freeze for 15 minutes.
4. Melt chocolate chips and coconut oil in the microwave in 30 second intervals, mixing in between, until smooth.
5. Remove balls from the freezer and coat in melted chocolate. Place back on the lined sheet.
6. Top with the remaining crushed cereal and set for 15 minutes until hardened.
7. Crave those crazy squares.
Photo and GIFs by Max Bartick
Lucky Charms Truffles
Prep Time: 10 minutes
Cook Time: 30 minutes
Total Time: 40 minutes
Servings: 10
Ingredients:
2 cups crushed Lucky Charms cereal
1/8 cup crushed Lucky Charms marshmallows
8-oz. softened cream cheese
1 bag white chocolate chips
4-7 drops green food coloring
2 teaspoons coconut oil
Directions:
1. Crush enough Lucky Charms cereal to measure out 2 cups.
2. In a medium bowl, combine 2 cups crushed cereal with 8-oz. softened cream cheese.
3. Roll into 2 tablespoon-sized balls. Place on a parchment paper-lined baking sheet and freeze for 15 minutes.
4. Melt chocolate chips and coconut oil in the microwave in 30 second intervals, mixing in between, until smooth.
5. Add 4-7 drops of green food coloring and mix until you reach your desired color.
6. Remove balls from the freezer and coat in melted chocolate. Place back on the lined sheet.
7. Top each truffle with crushed marshmallows and let set for 15 minutes until chocolate hardens.
2. In a medium bowl, mix together crushed cereal, 1/3 cup chocolate chips and softened cream cheese until well combined into a dough.
