Film/Television Food Fashion

Reebok and ‘Hot Ones’ Collab On Sneaker Capsule Collection

If you’ve never seen First We Feast’s hit interview show, ‘Hot Ones’, it’s the only one that is allowed to literally turn up the heat on guests with “hot questions and even hotter wings.” Translating that energy into literal sneaker heat, the Sean Evans-hosted program has now linked up with Reebok to a capsule collection of three ‘Hot Ones’-themed sneakers.

Featuring exclusive renditions of the Club C “Mild”, Classic Leather “Medium”, and Shaqnosis “Hot” models, each shoe will come with custom Reebok x Hot Ones sneaker packaging with tissue paper designed to be cutout and used as a bib. The collection also will debut exclusive unisex Reebok x Hot Ones t-shirts with crossover graphics, available in black or deep red.

The Reebok x Hot Ones footwear and apparel collection is available globally from beginning November 19.

Besides the sneakers, First We Feast’s merch game has been strong, making for great choices as holiday gifts for the foodie in your life. Think a trio of hot sauces, ‘Hot Ones’ Nugget Honey, and a ‘Truth or Dab’ game.

Peep the following photos for detailed looks of each sneaker in the ‘Hot Ones’ x Reebok capsule collection.


Reebok-Branded Bacon Made Exclusively for Paleo Heads


Gotta love a diet that lets — nay, encourages — you to eat bacon. It happened with Atkins in the ’90s, and it’s happening again with Paleo. Of course the bacon has to be unprocessed (like cave grandpa used to do), but still, bacon!

You also gotta love a brand that knows its customers. At the annual 2014 Reebok Crossfit Games in Carson, Calif. this past weekend, Reebok handed out boxes of Reebok-branded bacon to athletes in an effort to tap the Paleo bacon-munching market. Uncured, containing zero nitrates, preservatives, MSG, or sweeteners, and sourced from a Paleo Magazine-endorsed meat provider, Reebacon was packed with dry ice in shoe box-esque cardboard boxes that read “We Believe in Bacon.” Butcher cut-marked pig illustrations wearing Reeboks leapt from the packaging.


There was also a Reebok Bacon Box food truck, from which Crossfit attendees could sample all sorts of porky snacks, from bacon-wrapped pork belly to bacon-wrapped and chorizo-stuffed dates. Sadly there’s no indication that Reebacon will make its way to stores, though we might be down for a collab with Nikale.

H/T Co.Create