Festival culture has become a way of life for many. Whether its music festivals like Coachella and Governor’s Ball or food fests like Smorgasburg and the Jack Daniel’s World Championship Barbecue Invitational, there’s truly something for everyone… including red wine fans! Enter Pinot Palooza.
Just in time for California’s Crush (when wineries get their grapes crushed and their juice into tanks as quickly as possible), many of the world’s wine producers will come to showcase their pinot noirs on September 28th as the festival makes its U.S. debut at Downtown Los Angeles’ City Market Social House.
Not your typical wine tasting, festival goers will be able to taste over 100 wines from different regions, including Sonoma, Oregon, Australia, and New Zealand. For those who either don’t do wine, Pinot Palooza will also feature spirits, craft beer, and curated bites from some of the city’s chefs and restaurants.
Launched in 2012 in Australia, Pinot Palooza is the brainchild of REVEL. “Bringing Pinot Palooza to the U.S. has been on our wish list since the very beginning,” says Dan Sims, REVEL Founder/Creator. “To finally be in L.A. for the first time, and to welcome Angelenos to our big, noisy, pinot party is a dream come true.
“Our vision for the L.A. event is to showcase pinot noir from top U.S. producers alongside those made by our good mates in Australia and New Zealand, and to present all that to an American audience in way that celebrates what’s so special about the grape,” adds Sims. “The atmosphere we create helps to make wine more accessible, and it allows people to find what they like and get excited about the world of pinot.”
This year, the festival will tour six countries and thirteen cities across the globe and is gearing up to add New York and Shanghai to the tour in 2020.
Tickets for Pinot Palooza LA are on sale now through the event’s website. Ticket price includes unlimited tastings and a Pinot Palooza-branded red wine glass to take home.