Red Bull Set To Launch Summer Edition Dragon Fruit

Photo courtesy of Red Bull

As I brace myself for a summer filled with lethargy and finally watching The Sopranos, I find my curiosity drawn towards my energy drink selection. One of the newest additions hitting stores in the upcoming weeks comes from wing-granting beverage brand Red Bull. 

Red Bull is launching a limited edition Summer Edition Dragon Fruit flavor.

The new energy drink will feature the exotic fruit’s unique flavors along with notes of red berries, a hint of plum, and floral aromatics. 

As someone who genuinely enjoys the taste of dragonfruit, my curiosity is piqued. 

You can find the new summer flavor beginning March 29 in Walmart drink aisles and available nationwide beginning April 26 at other beverage retailers. 

Drinks Packaged Food

Coca-Cola Launching Energy Drinks That Taste Like Soda

When hearing that coke gives you a burst of energy, the first thing that comes to mind probably isn’t the drink — but Coca-Cola is about to change all that.

Coke just announced a line of energy drinks with some of its more popular flavors, as you can now get an energy boost in the form of classic Coke, Cherry Coke, Coke Zero, and Coke Zero Cherry.

The new energy drinks have a base of guarana, B-vitamins, and caffeine, which is a common base for most energy drinks on the market.

Each 12-ounce can will also pack 114 milligrams of caffeine, which is comparable to Red Bull’s 111 milligrams, and quite a bit more than what you get from Monster Energy’s 86 milligrams.

The big reveal was made at the  National Association of Convenience Stores (NACS) expo in Atlanta, and is expected to hit U.S. store shelves in January 2020.

While Coca-Cola’s net revenue declined by 10% in 2018, they attributed the fall to “bottler refranchising,” and “currency headwinds.”

Their 2019 earnings have been steady thus far since then, boasting a 5% revenue growth in the first quarter, and looking to start 2020 strong with this announcement.

Drinks Fast Food Sweets What's New

Red Bull’s First Foray Into Fast Food Is Sonic’s New Red Bull Slushes

Iconic energy drink Red Bull has teamed up with a fast food chain and created a menu item for the first time ever.

Photo courtesy of Sonic Drive-In

The new item is Sonic Drive-In’s Red Bull Slush, which takes the chain’s well-known lineup of frozen beverages and blends Red Bull into it. It’s available in two official flavors, Original and Cherry Limeade, but you always have the option to customize these with your own flavor additions.

This collab marks Red Bull’s first ever official fast food item, although it has teamed up with Steak ‘n Shake in the past to put its cans in restaurants. Carl’s Jr. and Hardee’s have also teamed up with Monster in the past to create the first ever fast food energy drink item.

Sonic customers will also be able to buy cans of Red Bull at locations nationwide as a part of the energy drink’s partnership. Both the cans and the Red Bull are available starting April 29th at $2.99 each.

If you’re at Week 1 of Coachella, or in Phoenix or Dallas, however, you’ll get a chance to try these early. The Red Bull Slushes will be at the invitation-only MOSCHINO after-party on Saturday, April 13th, just outside of Coachella. Phoenix and Dallas will get these on April 18th and April 25th, respectively, as a part of two different Sonic Block Parties. The Phoenix one will occur at CityScape Phoenix, while Dallas’s party will be at The Truck Yard.


New Sober Bar in Chicago Will Serve Everything Except Alcohol


Opening a bar that refuses to serve alcohol to patrons sounds more like a mean practical joke than a successful business endeavor, but the founders of Chicago bar, The Other Side, believe that alcohol isn’t crucial to the whole barhopping experience. The substance-free bar is the brainchild of New Directions Recovery Service, a nonprofit organization geared towards treating addiction. New Directions president Chris Reed had the idea for a booze-free bar after realizing that he could “only go to the movie theater and bowling alley so many times” and that there were very few social spaces for young sober people

The Other Side boasts couches, pool tables, video games, and a space for live music — pretty much everything a normal bar would have, except there’s no one puking in the bathrooms and the strongest thing they have on tap is Red Bull. Shoot.

H/T + PicThx Eater


New Red Bull Flavors Let You Chase Cranberry & Blueberry with Lime


That 9-hour drive up to the mountains for your snowboarding retreat can seem extra long without a Red Bull.  Even with the energy boost, doesn’t drinking the same bland taste get tiresome after a while?  That’s why Red Bull is introducing three new flavors: cranberry, lime and blueberry.

After a retail test of the new flavors, the new editions have finally been released to the public and are sold in single 8.4 fl oz cans and 8.4 fl oz 4-packs across the nation.

You can find cranberry in the red can, lime in the silver can and blueberry in the blue can. Wait, lime . . . silver? Ohhhkay, we see you Red Bull. Now you’ve got cranberry to get you through the first three hours, blueberry for the next three, and lime to chase it all down for that final stretch to your cozy mountain cabin.  But hey, don’t blame us when you get no sleep that night.



Visualizing the Disparity of Caffeine, Calories & Sugar in our Favorite Caffeinated Drinks

I don’t like to speak for the rest of the world, but I’m a naive digital food journalist so I will — once I realized my metabolism was beginning to work against me, I began to choose my caffeinated drinks based on the biggest energy-boost-to-lowest-calorie-ratio possible.

Thanks to this new visualization put together by the folks at Rasmussen College and data from the Mayo Clinic and the Journal of the American Dietic Association, we get a pretty interesting view of some key energy drinks on the market and the amount of calories, sugar and caffeine in each. In addition, we see that the average American consumes 200 milligrams of caffeine daily, which, apparently shouldn’t have too adverse an effect on your well being.

According to the graphic, black coffee still acts as one of the best caffeine-to-calorie ratio drinks, offering up 180mg of the white crystalline xanthine alkaloid (yeah, I looked that up to sound smart) to measly 5 calories per serving. 5-Hour Energy seems to come in a close second, offering up 138mg of caffeine per serving with a total of four calories.

Here’s how the rest breaks down:

Infographic by Rasmussen College


Pop Your Cherry: Vodka Red Bull Jello Shots


Keeping a few maraschino cherries in the refrigerator to kick the creeping sweet tooth never hurt anyone and neither did surrounding it with Vodka Red Bull gelatin for a little pick me up. So, if you want to sub out the virgin jello shots you’ve been keeping in the refrigerators as an after-school treat — well, you still can. As a diversion, of course. Keep the stiff ones for yourself on the top shelf for dessert.  And because of the stem they’re easy to pick up, making them the perfect adult-party favor, too!

Hello weekend!

Get the full recipe at That’s so Michelle.


One Small Step For Man, One Giant Step For Redbull – Watch Felix’s Record-Breaking 128K FreeFall


Red Bull gives you wings, and apparently it gives you a capsule to jump 128k feet from Earth’s stratosphere too. In their latest marketing stunt, Red Bull endorsed Felix Baumgartner to complete one of the most enthralling missions to date: Hop in a capsule ascended by a helium balloon 128,100 feet in the air; when you get to the top, jump.

On October 14, 2012 Mr. Baumgartner, an Austrian daredevil, successfully completed the mission. As a YouTube commentator noted, “He must  must need a wheelbarrow to carry around those gigantic balls.” Ahem.

So what does it feel like to see the world from more than 24 miles away? Mr. Baumgartner explained, “Trust me, when you stand up there on top of the world, you become so humble. It’s not about breaking records any more. It’s not about getting scientific data. It’s all about coming home.” The 43-year-old former Austrian paratrooper changed history when he stepped off into the abyss, plummeting to earth at a maximum speed of 833.9 miles per hour/Mach 1.24.

Mr. Baumgartner is reported to have broken both altitude and speed records set in 1960 by Joe Kittinger who is now 84. Mr. Kittinger, a retired Air Force colonel, joined the Red Bull Stratos team and guided the daredevil via mission control during the freefall.

Felix Baumgartner posted a surreal photo (below) of himself jumping off the capsule, the blue void of Earth below him. His accompanying comment: “I would do this again.”


Watch a recap of the record-breaking jump below: