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Grocery Science Sustainability Technology

Coca-Cola Is Making Bottles Out Of Plastic Recovered From The Ocean

Research estimates that nearly 8 million metric tons of plastic enter our ocean every year. While some of that is now being cleaned up thanks to efforts like the Ocean Cleanup Project, there’s still the continual cycle of new plastic bottles being produced that can end up in the sea.

Coca-Cola is taking a big stride to close that loop with a novel bottle that’s made from the plastic that has been recovered from the ocean.

The new bottles aren’t 100% made from the recovered plastic, but they still represent a significant effort towards making beverage containers that are completely fabricated from that material. Coca-Cola just announced that in terms of current progress, the samples they’ve made have a composition that includes 25% ocean plastic. The particular material they used was recovered from the Mediterranean Sea and several beaches.

A process called “enhanced recycling” is responsible for making these bottles possible. In that method, impurities in plastics are removed that allow them to go back to being useable from a food grade standpoint. Companies like Ioniqa Technologies, Indorama Ventures, and Mares Circulares (Circular Seas) worked with Coca-Cola to make this initial effort possible.

While the technology may still be in its infancy, Coca-Cola is going to push it to scale, hoping to release the first batches of bottles made (at least partially) with the recycled ocean debris sometime next year. In doing so, they’ll be making a concerted effort to stop adding to the plastic bottles that already make their way into the world’s oceans.

 

 

 

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Fast Food Hit-Or-Miss Products Technology Video

McDonald’s Canada Just Entered The Audio Market With ‘The McBoombox’

We can all recall the joyous feeling of getting a new toy inside of our Happy Meal at McDonald’s. While most of us have outgrown the Happy Meal stage, Canada’s Waterloo University and McDonald’s Canada just released an adult toy that will have music fans singing high praise.

In celebration of the McFlurry 22-year anniversary — which was originally created in Canada — McDonald’s Canada, the University of Waterloo’s Audio Research Group along with the Toronto-based industrial design group Stacklab, created a limited time product, that might actually be the first of its kind.

The McDonald’s McBoombox is a recyclable drink tray that’s been outfitted with some custom designed “cones” that help create a full, more robust sound. The cones are a 10-side shaped polygon, enabling the 100 percent cardboard speakers to send sound out audio at a decibel level of 70.4, according to It’sNiceThat.com.

To put 70.4 dB into perspective, an ordinary iPod with headphones can reach 100-115 dB, with the volume at 50 percent. So, it might not blow your eardrums, and you might not be able to feel the bass in your chest, but you’ll be able to hear some tunes at a reasonable volume.

However, the McBoombox was produced in very limited quantities, according to Mashable. For the lucky ones, who caught the slim five-hour window of opportunity, McDonald’s gave the McBoombox away on July 28 from 2:00-7:00 pm. For everyone in the U.S. that wasn’t able to cop this limited edition product — there’s always eBay. So, there’s still a chance for all you music loving McDonald’s heads out there.

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Products

Recyclable Leather Bag

Ready to hit your grocery stores in a fashion original recycling-advocates would have never envisioned? These bags were released as part of jewelry brand Cast of Vice‘s Collection No. 4 series meant to turn heads and raise eyebrows. The bags comes in four different varieties, encompassing all the aspects of generic consumer graphics we’d come to expect: Have a Nice Day, thank You, I HEART NY and Recycle patterns.