Alcohol Drinks Feel Good News Toasty

Japanese Liquor Brand Suntory Gives Back To Hurricane Victims

Suntory Holdings, makers of U.S. brands Jim Beam and Maker’s Mark, recently committed $1 million to support the American Red Cross with recovery efforts in communities that have been impacted by the devastation of Hurricanes Harvey and Irma.

“Suntory’s vision of Growing for Good is built on core values that include giving back to society. It is in that spirit that we want to support relief and recovery for those impacted by these devastating hurricanes,” said president and CEO Takeshi Niinami via a statement. “Our thoughts are with the families, communities and our partners impacted by these massive storms.”

In addition to the Japanese company’s donation, Beam Suntory – a subsidiary of Suntory Holdings – has also contributed more than $100,000 to support employee assistance funds established by its largest distributor partners, Southern Glazer’s Wine & Spirits and the Republic National Distributing Company, as well as the Bartender Emergency Assistance Program. Beam Suntory is also matching the hurricane relief donations of its U.S. employees. Another Suntory Holdings company, Pepsi Bottling Ventures has made a monetary donation to the American Red Cross and will also be providing access to water and other supplies.

Suntory’s business in the United States includes Chicago-based Beam Suntory, the world’s third largest premium spirits company, and North Carolina-based Pepsi Bottling Ventures, the largest privately-held bottler for Pepsi-Cola products in North America. Beam Suntory’s operations include the Cruzan Rum distillery in the U.S Virgin Islands, which were in the path of Hurricane Irma.


The Internet Reminds Us That Bacon Cures Hangovers


Apparently, a breakfast packed with bacon and toast makes for the perfect hangover cure. In an article by the Telegraph, Erin Roberts of Newcastle University explained:

Food doesn’t soak up the alcohol but it does increase your metabolism helping you deal with the after-effects of over indulgence. So food will often help you feel better.

Bread is high in carbohydrates and bacon is full of protein, which breaks down into amino acids. Your body needs these amino acids, so eating them will make you feel good.

Basically the gist of it is that bacon and bread replenish your body with nutrients the excess booze took away the night before. After bingeing on alcohol, your brain is depleted of neurotransmitters — chemicals that carry messages between cells in the body. Bacon contains a high level of amino acids, which helps boost these levels back to normal and presume optimal brain functioning. Bread comes into play by giving you carbs that get converted to glucose, re-energizing brain cells that have been starved of this key nutrient.

Of course, this should all be taken with a grain of salt since the research is more than 6 years old (2009) and new technology can probably provide a better explanation for this so called bacon-buzzword cure.

Also, just eating in general (especially meats and bread) helps speed up your metabolism, which helps your body get rid of the booze faster.

Also note, not everything you read on the internet is true.

Although, all you really wanted to hear was BACON = HANGOVER CURE. So, you’re welcome.

H/T The Telegraph, Toronto Sun