Last year, Pizza Hut decided they needed some change. In what could be considered the pizza chain’s biggest makeover, Pizza Hut redesigned its menus, logo and social presence to appeal to a larger audience. These included a curry-flavored crust, honey sriracha drizzle and many new toppings.
Turns out, it didn’t help much.
According to the chain’s largest franchisees, NPC International, sales are less than phenomenal. Entrepreneur reports, the company faced a net loss of $100,000 in the fourth quarter and sales fell 3.5 percent compared to the year before.
Pizza Hut’s lackluster sales can be attributed to a scarce awareness with the company’s ‘Flavor of Now’ branding, says NPC CEO Jim Schwartz..
Yum Brands, parent company to Pizza Hut, has also been disappointed with sales. While the numbers were pretty flat, they did mention that customers have been responding well to the new menu changes.
It appears Pizza Hut has no current plans to return to their old model. The company will continue to push its new image even further to improve future sales.