Categories
Fast Food

Pizza Hut’s Major Revamp Hasn’t Really Helped Sales

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Last year, Pizza Hut decided they needed some change. In what could be considered the pizza chain’s biggest makeover, Pizza Hut redesigned its menus, logo and social presence to appeal to a larger audience. These included a curry-flavored crust, honey sriracha drizzle and many new toppings.

Turns out, it didn’t help much.

According to the chain’s largest franchisees, NPC International, sales are less than phenomenal. Entrepreneur reports, the company faced a net loss of $100,000 in the fourth quarter and sales fell 3.5 percent compared to the year before.

Pizza Hut’s lackluster sales can be attributed to a scarce awareness with the company’s ‘Flavor of Now’ branding, says NPC CEO Jim Schwartz..

Yum Brands, parent company to Pizza Hut, has also been disappointed with sales. While the numbers were pretty flat, they did mention that customers have been responding well to the new menu changes.

It appears Pizza Hut has no current plans to return to their old model. The company will continue to push its new image even further to improve future sales.

Categories
Packaged Food

Kellogg’s Now Peddling Kid’s Cereals For Late-Night Snacking

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Picture midnight in the summer. You’re hungry, but lazy. You could order pizza, or boil water for instant ramen, but your hunger isn’t super ravenous, and you’d rather not wait more than the minute it takes to walk to the kitchen. Enter: cereal for late night. Already the lazy (or enterprising!) man’s go-to midnight munchie cure, Kellogg’s is attempting to boost falling breakfast sales by repositioning popular cereal lines like Special K, Froot Loops, and Frosted Flakes as the perfect “good night snack.” They even have a fancy new moon and star bedazzled box, ooh!

Pitched as an alternative to milk and cookies, Ben & Jerry’s, and lukewarm DiGiorno, new late night Kellogg’s cereals are exactly the same as their daytime counterparts, just in new limited edition boxes to remind everyone that, yes, you can totally eat Froot Loops in the middle of your shameful Power Rangers/Netflix binge.

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According to the Associated Press, sales for Kellogg’s U.S. breakfast division fell 5.5% in the first quarter, due to more and more Americans seeking healthier or more convenient alternatives like Greek yogurt, fast food breakfast sandwiches, or cereals made without genetically modified ingredients. The push of cereals as snacks or even yogurt toppings, Kellogg’s hopes, will help abate some of the company’s losses.

Seems reasonable enough, though, as Consumerist notes, we’re not too crazy about letting kids think they can eat sugary cereals for dinner. It’s hard enough getting them to eat their veggies as it is.

H/T Consumerist + PicThx Impulsive Buy