Wendy’s released a public service announcement to bring attention to a nationwide problem called BBQ Inaccessibility.
They brought in the big guns as Stone Cold Steve Austin; Alfonso Ribeiro, famously known for playing Carlton in the Fresh Prince of Bel Air; and the original Karate Kid, Ralph Macchio, all expressed their concern with BBQ-deprived areas in the US.
In the most serious tone, Ribeiro kicks off the commercial by informing us of the problem. Macchio then damn near cries when sharing his experience living in New York City where he said BBQ is scarce. Stone Cold then opens up a can of whoop-ass on the commercial by supporting the cause with a cheesy #BBQ4merica hashtag.
Of course, Wendy’s is trying to push their new lineup of pulled pork offerings, as that’s how they plan on helping these BBQ-deprived areas.