Fast Food Plant-Based What's New

Qdoba Challenges Chipotle With New Impossible Meat Burritos

Chipotle’s Sofritas have long been dominating the fast food vegan game, but they just got a brand new competitor from one of the custom burrito chain’s biggest rivals: Qdoba.

Photo courtesy of Qdoba

Qdoba has teamed up with the revolutionary plant-based meat company to create their own ground beef alternative that can match the real deal on flavor and texture. It’s available in bowl, burrito, and taco forms.

The Impossible meat is also spiced up in Qdoba’s style, with tomatoes, garlic, smoked chilies, paprika, and red onions permeating throughout. It makes for a solid contender to Sofritas as a fast food vegan burrito option, especially since Qdoba’s version tastes closer to actual meat.

For now, folks in the Detroit Metro, Flint, Lansing, and Traverse City areas of Michigan can try it on the menu as part of a regional test.