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Art Cravings Fast Food Hit-Or-Miss Technology

How This Gorgeous ‘Burger Drop’ Video Was Made Without CGI

Have you ever sat through a fast food commercial and wondered how they capture that mouth-watering stack of cheeseburger components dropping from the sky until they form a delicious burger Megazord?

In a recent 15-second burger video, that’s what exactly happens. Every single one of those seconds were carefully calculated.

Photographer Steve Giralt set out to see how much work actually goes into a burger drop. Through a machine he calls the Precision Arduino Timing Relay Imaging Controller, Giralt was able to capture every single ingredient with his camera without using any CGI.

The process goes as this: the food items were held together with rubber bands in the machine and released, video footage captured in the time it takes for a heart to beat. Needless to say, it was an impressive passion project.

You can see in this behind-the-scenes video the time-consuming process behind the 15-second clip of a burger drop.

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Hit-Or-Miss

Seth Rogen And Amy Schumer Campaign For Gender Equality In Bud Light’s New Commercial

Comedians Seth Rogen and Amy Schumer take center stage in Bud Light’s newest commercial focusing on the topic of “Equal Pay” for the sexes.

To share their stance on Equal Pay, Bud Light Party is donating $1 for each social post sporting the tag #CheersToEqualPay to Catalyst. Catalyst is an organization that fights for equal rights for genders and Bud Light Party will donate up $150,000 during their campaign.

Fans can post between June 27 through July 1. Check out the spot.

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Restaurants

Olive Garden Turns Ravioli And Chicken Parm Into Lasagna And It Looks Beautiful

Olive-Garden-Lasagna-4

Olive Garden is embracing the popular comfort dish lasagna this month. The Italian-inspired restaurant chain has added four new variations of the popular noodle dish for customers to choose from. On April 18, Olive Garden will feature:

Ravioli Alfredo Lasagna: Alfredo sauce over lasagna that’s layered with marinara and three Italian cheeses. It’s topped with cheese ravioli and toasted parmesan breadcrumbs.

Chicken Parmigiana Lasagna: Lasagna layered with three Italian cheeses and homemade marinara. It’s topped with chicken parmigiana.

Seafood Lasagna Sauté: Lasagna pasta, spinach, tomatoes, shrimp and scallops that are sautéed in a creamy seafood alfredo sauce.

Chocolate Caramel Lasagna: A dessert spin on lasagna, there are layers of moist vanilla-soaked sponge cake, chocolate, caramel and creamy custard topped with chocolate shavings.

The lasagna special will be available through May 29.

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Fast Food

Wendy’s $4 Value Meal Gets A New Chicken Sandwich

A while back, Wendy’s introduced the 4 for $4 value meal. For diners looking for something filling, this $4 meal gets you fries, a Jr. Bacon Cheeseburger, chicken nuggets and a drink.

Now, the fast food chain is adding a new option to the menu: a Crispy Chicken BLT sandwich. Patrons can choose to get the sandwich instead of the regular cheeseburger.

Wendy’s chicken sandwich is made with a crispy patty of all-white meat chicken. It’s also stacked with two pieces of Applewood smoked bacon, lettuce, tomato, a slice of American cheese and mayo.

The only catch is you’ll have to get commit to all four items to get the value. Still, not bad for under $5.

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Fast Food

Burger King Responds With A Clever Comeback To This McDonald’s Commercial

There’s a burger war brewing in France. McDonald’s recently ran a campaign against Burger King by temporarily modifying one of BK’s signs to show how much more convenient it is to find a McDonald’s spot in the country than a Burger King.

In response, Burger King released a video that shows the “ending” of that trip to McDonald’s.

You can check it out above.

A while back, Burger King also hit up McDonald’s for a collaboration between the burger chains in honor of Peace Day. McDonald’s, decided to pass.

No hard feelings though. Right, BK?

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Fast Food

Burger King Trolls and Changes Name to ‘Fries King’

fries-king

Burger King’s little publicity stunt this week has sent the internet into a state of tears, disbelief and utter confusion. After rolling out their new reduced-fat, reduced-calories “Satisfries” back in September and planting giant “Wi-Fries” throughout city streets, the fast food chain made the next push to fully re-brand themselves.

Taking to their social feeds, the company trolled Twitter and Facebook fans worldwide, announcing their name change from “Burger King” to “Fries King.” Unsurprisingly, many fans of the “former” burger joint were appalled:

While others were simply tickled.

Of course, the obligatory threat of friendly arson was made.

While it’s quite clear Burger King’s PR move is all tongue-in-cheek, that hasn’t stopped them from revamping their website’s logo, actual signboards, product packaging and employee uniforms with “Fries King.” The company stated in a release on Thursday that select locations in Los Angeles, Chicago and Miami will operate under “Fries King” for a limited time.

H/T USA Today PicThx Burger King