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Are Viral Foods Like The Sushi Donut Killing The Restaurant Industry? [The Katchup Podcast]

Are sushi donuts killing the restaurant industry?

That’s the major topic of the first episode of our BRAND-NEW podcast, “The Katchup. The discussion launches a weekly podcast discussion on the top trends in food. Given the viral success of the Sushi Donut, which generated over 80 million video views between ourselves and other food news outlets in the past week, it had to be the key discussion for this week.

This week, Foodbeast’s Editor-In-Chief, Elie Ayrouth, brought in Andy Nguyen, the owner of viral restaurant successes like Project Poké’s Sushi Donut and Afters Ice Cream’s Milky Buns, and Jason Quinn, owner of the Playground Restaurant in downtown Santa Ana, to discuss how social media virality is affecting customer eating habits at restaurants.

Since the Sushi Donut’s massive success was borne from Nguyen’s poké shop, the group also discusses the future of poké and of the restaurant industry. 

The podcast gets extremely real when Elie brought up e-mails he received regarding Foodbeast’s coverage of these items:

“I have quotes on two chefs, at least two chefs in my inbox, that have said: ‘Fuck you Elie, stop promoting sushi donuts, and stop promoting shit with Flamin’ Hot Cheetos on it.’ “

Definitely give the podcast a listen, as it provides in-depth commentary as to how items like the Sushi Donut are affecting the future of restaurants and their menu offerings.

Hit-Or-Miss Video

Sushi Donuts Are the ‘Hole-y’ Grail of Food Mash-Ups


Featured Photo by Tanaya Ghosh

Do you ever get that ridiculous tug-of-war feeling with yourself when you have the one of the most artistic dishes you’ve ever laid your eyes on, and can’t decide whether to ruin its perfection by consuming it or letting it’s perfection consume you?

Yeah, that’s pretty much the feeling this sushi donut gives us. One of the latest fire Instagram food trends, this donut-shaped sushi is so photogenic, it’s practically the edible version of your favorite Instagram model (No sliding into DMs necessary).

While this prism of savory perfection is not all that new to us, it has become increasingly available. Project Poké in Fountain Valley, CA is the just the latest food joint to incorporate the neat mashup into their menu.

If you love sushi, but hate using chopsticks, the sushi donut might just become your new best friend. If you’re a donut fiend, but don’t want to look silly having donuts for lunch or dinner (we’re not judging, if you do), this is your ‘holy’ grail.