We just received an e-mail from a PR person who represents Pinnacle Vodka attempting to give us the scoop on their forthcoming April Fool’s Joke. The bit is admirable and people might fall for it considering Pinnacle’s track record of actually releasing some silly, yet delicious flavors (seriously, they have a Cinnabon Vodka).
Their PR team asked for an embargo, essentially telling us to wait until after April Fool’s to unveil that it’s a joke, and wait until tomorrow to perpetuate the joke itself.
Instead, here’s a quote from the e-mail they just sent us letting you in on the entire bit:
The fun and quirky brand known for pushing the flavor envelope (with over 40 innovations to date) is announcing some of its “newest regional flavors” on social media. Pinnacle is geo-targeting fans from specific regions to announce flavors including: New York inspired, Bagel and Cream Cheese Vodka; Philadelphia’s Philly Cheese Steak Vodka; Chicago’s Deep-Dish Pizza Vodka; Houston’s Tex Mex Vodka; and Seattle’s Salmon flavored vodka.
Pinnacle is planning to let fans in on the joke on April 2nd, so I wanted to give you a sneak peek in case you (or one of your colleagues!) had any plans to cover corporate April Fool’s pranks. Let me know if you’d like to hear or see more!
So there you go.
Just know that Bagel and Cream Cheese Vodka, Philly Cheese Steak Vodka, Chicago Deep-Dish Pizza, a Houston Tex Mex Vodka, and a Seattle’s Salmon flavored vodka are all fake.
Happy March 31st!