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Fast Food Health What's New

Pieology’s New Protein-Packed Crust Is Made From Chicken

In 2019, Pieology made Foodbeast’s list of fast food “game changers” because it began offering up six different pizza crusts that catered to all types of diets and cravings.

For 2020, Pieology decided to add a new crust to its arsenal that’s perfect for those looking to stock up on protein or practice a keto lifestyle. That new crust is predominantly made with chicken breast.

Pizza image courtesy of Pieology

Called the Protein Style Chicken Base, Pieology’s seventh crust addition comes amidst an increased interest in eating the keto diet. A standard base, upon which you can add whatever toppings and sauces you want, contains 44 grams of protein, 280 calories, and 2 grams of carbs. The crust, which was created in partnership with Foster Farms, is also keto-certified.

Pieology’s newest offering also capitalizes on the popularity of chicken as a pizza base. In 2019, viral New York pizza sensation Krave It created a Nashville Hot chicken crust that exploded on the internet, garnering over 2 million views. Other grocery store brands, like Real Good Pizza, have also introduced chicken pizza crusts in the past and found success.

No other major pizza chain has debuted a crust made with protein like this before, making Pieology the first to innovate at scale in this space.

You can find the Protein Style Chicken Base at Pieology locations nationwide, with the exception of restaurants in Hawaii.

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Celebrity Grub Culture

Kevin Durant Invests In Pieology, Battles Lebron For Pizza Supremacy

A post shared by Pieology Pizzeria (@pieology) on

The rivalry between Kevin Durant and Lebron James is moving from the basketball court to the pizza industry, as Durant just invested in Pieology, the popular build-your-own pizza chain.

According to ESPN, Durant will not only have a stake in Pieology, but will actually be a franchise owner, as well. Apparently Durant was really impressed with how quickly the pizza was made, and he was sold on the Pieology quality.

A post shared by Kevin Durant (@kevindurant) on

Fellow NBA superstar Lebron James has found amazing success with his investment in Blaze Pizza, another build-your-own-pizza restaurant. In fact, Blaze Pizza was actually the fastest growing restaurant chain in U.S. history. Probably not all because of Lebron, but Blaze’s CEO did publicly credit Lebron for part of their success, saying he’s been a huge help with brand awareness.

Although Durant’s social media presence isn’t as vast as Lebron’s, Pieology believes that he brings huge value to the brand, saying, “We recognize what KD can bring to us as a partner… especially with his social following.”

A post shared by LeBron James (@kingjames) on

We may or may not see him in Pieology advertising, as he isn’t necessarily signing on to be a spokesperson, but it probably wouldn’t hurt as we’ve seen Lebron “work” a shift during his Blaze partnership, and use his celebrity status to help the brand.

While Durant said his partnership with Pieology had nothing to do with Lebron, you have to think he wants to do better than his rival.