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London Pop Up Lets You Pay for Dinner By Instagramming It

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Broke Foodie Hipsters Who Have No Business Eating Out So Much When They’re So Severely Underemployed, take heed: a new pop-up restaurant in London wants to put your particular talents to good use, by letting you pay for dinner not with your wallet, but with your Instagram account.

Frozen food company Birds Eye is hosting a pop-up in Soho called The Picture House, where food-loving Britons will be allowed to pay for their dinners simply by Instagramming it with the hashtag #BirdsEyeInspirations. It’s a silly gimmick, designed to improve people’s perceptions of frozen foods as part of the company’s “Food of Life” campaign, though aspiring food-tographers will benefit from the guidance of pro-photographer Marte Marie Forsberg, who will be on hand to help diners arrange their oeuvres.

As it stands, it seems all diners will receive the same treatment regardless of their Instagram followings.

H/T Grubstreet + Picthx Telegraph