Andy Nguyen, the notable restaurateur behind the world’s first Bored Ape Yacht Club-inspired restaurant, Bored & Hungry, has just announced the launch of yet another first — Food Fighters Universe, an NFT-backed restaurant group founded alongside Kevin Seo and Phillip Huynh.
Connecting food and Web3, FFU is a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. For a quick overview in blockchain language, a token is any asset that is digitally transferable between two people. NFT’s, which stand for Non-Fungible Tokens, are unique cryptographic tokens that exist on a blockchain and cannot be replicated.
Each purchase of a Food Fighters NFT helps to develop the world’s first NFT-backed restaurant group. With the goal of building gathering spaces in real life and in the metaverse, Food Fighters NFT-holders will gain additional access to useful tools and cool experiences.
Experiences FFU plans to offer members include tickets to their annual IRL Food Fighters Festival along with a “Easter egg hunt” style of hidden restaurants. Keeping with a community-centric approach, FFU will share governance on decisions regarding restaurants and menu items through Discord, Twitter and other platforms.
“We launched Bored & Hungry to show people that NFTs are more than ‘just a JPEG’, that the IP can be used to create brands and businesses,” said Nguyen, co-founder of viral restaurant concepts including Afters Ice Cream, Matte Black Coffee and Trill Burgers. “Food Fighters Universe is an extension of that idea. This project got inspired by seeing all the problems that are currently happening in the food and beverage industry: high food cost, high turnover of staff, quality of service. I saw the Web3 space as a way to fix those problems and save the restaurant industry.”
The FFU community already houses heavy hitters like rap legend Bun B, NBA All-Star/entrepreneur Baron Davis, and also NFT advisor and consultant Josh Ong. The 10,000 unique NFTs were designed by artist frothyoatmilk and consist of individually customized food favorites like pizza, ramen, ice cream and sushi.
Look out for Food Fighters Universe to launch in May.