Packaged Food Sweets

Here Is Why You NEVER See Fruit On A Fruit Roll-Ups Box

Fruit Roll-Ups were a huge part of our childhoods. We remember cracking open our lunch bags and finding a colorful pack of rolled up sugar to get us through the second half of the school day. Have you ever wondered why the you never actually see pieces of fruit in the pacakaging of the popular children’s snack?

A lawsuit that was decided in 2012 challenged General Mills’ claim that the item was “made with real fruit” since flavors like Strawberry Naturally Flavored Fruit Roll-Ups contained no actual strawberries.

Instead, the fruit-flavored snack boasts pear puree concentrate, corn syrup, dried corn syrup, sugar, partially hydrogenated cottonseed oil, and about 2 percent or less of natural artificial ingredients.

According to presiding judge, US District Judge Samuel Conti, reasonable consumers might be misled by the snack’s packaging and probably wouldn’t read the fine print.

Because of the suit, the new labels will not depict any fruits that aren’t actually in the snack. For example, a strawberry-flavored Fruit Roll-Up made from pear puree would not be able to show any strawberries in the packaging.

Makes sense.

Next time you’re perusing through the snack aisle at your local grocery store, take note at all the different flavors Fruit Roll-Ups offers and the packaging that goes along with them. Don’t see too many pieces of fruit on those boxes, do you?

Don’t get us wrong, they’re still delicious though. Anything with corn syrup usually is.


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