Study Says Hipster’s PBR Obsession is Driving Up Cheap Beer Prices


Turns out, that kid sipping PBR while waxing poetic about Nietzsche and existential nihilism is to blame for driving up prices of cheap beer. According to a study by food research group Restaurant Sciences, the popularity of Pabst Blue Ribbon may be the reason low-cost beers such as Budweiser, Miller Lite and Coors Light have seen up to a 6.8 percent price spike over the past seven months. 

“I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR,” Chuck Ellis, head of Restaurant Sciences, told the NY Daily News. Researchers reason that since PBR has “become quite fashionable,” restaurants and bars feel justified charging more for it and other standard non-craft brews.


The study further states:

While all the attention has been on Craft (Ultra-Premium) beers, the price of mainstay brands in the mid-price (Premium) tier have risen more dramatically. And traditionally lower-priced beers such as Pabst Blue Ribbon have seen sizeable double-digit price increases in both restaurants and bars & nightclubs.

Still, the study found no concrete cause and effect relationship between PBR’s popularity and rising prices of premium to sub-premium beer. So, take it with a grain of hops. (Slick, I know.)

H/T Gothamist + PicThx The L MagazineRestaurant Sciences


These PBR Waffles Use an Entire Can of PBR

pbr waffles-recipe

Beer for breakfast? Obviously.  Beer in our waffles? Now that’s an idea.

This PBR Waffle recipe comes from Nick over at Macheesmo. While the term is usually associated with an inordinate amount of masculinity, Nick is redefining Macheesmo to “simply [mean] having confidence in the kitchen.” For those who hesitate at the sight of a spatula, he assures that Macheesmo is something that everyone can learn.

Yes, Nick’s PBR Waffles require you to pour an entire can of PBR into a bowl of flour. He warns some snarky observers may comment that your kitchen smells like a “frat house,” yet promises the outcome is well worth it.

Peep the full recipe below.


PBR Waffles

Yield: 6 waffles

Prep Time: 15 minutes Total Time: 30 minutes


  • 2 cups all-purpose flour
  • 1 tablespoon baking powder
  • 1 (12 ounce can) Pabst Blue Ribbon
  • 1/2 cup unsalted butter, melted
  • 1/4 cup milk
  • 2 large eggs
  • 1 tablespoon honey
  • 1 teaspoon vanilla
  • 1 pinch salt
  • Whipped cream
  • Berries
  • Maple syrup

Helpful Equipment:
Waffle maker




1) Stir together flour with baking powder and salt.

2) Stir in beer. Then stir in milk, eggs, honey, vanilla, and melted butter. Let batter sit for a few minutes.

3) Pour batter into hot waffle maker and cook according to instructions.

4) Repeat until waffles are done. Top with berries and whipped cream. Serve with butter and maple syrup.


Make This DIY Beer Can Advent Calendar

Last month we brought you the boozy brilliance that was the Whiskey Advent Calendar, but as many people pointed out, at just .33 ounces per day, there wasn’t nearly enough booze there to get you through your Mayan Doomsday.

And okay, so this DIY Beer Can version probably isn’t much better in terms of alcohol content, but at least it won’t cost you $240. Essentially 25 shipping tubes covered in Ski Free wrapping paper (win), this 10-step instructable by user mikeasaurus is the everyman’s way of ringing in Christmas, grown-up style.

Now, Advent started yesterday. Get a move on.

via Laughing Squid/ photo courtesy mikeasaurus


Craving: Pabst Blue Ribbon

I’m more than just craving a PBR right now, I’m sippin’ on a frosty one and trust me it’s good.