McDonald’s is finally taking a fresher approach to their beef. The fast food chain is currently testing beef that’s never been frozen at more than a dozen locations in Texas.
NRN reports that 14 McDonald’s spots in Dallas will feature fresh beef. Because it’s a big change, even for a test, only a few burgers will feature the fresher option. This includes the Quarter Pounder with Cheese, the Homestyle Burger, the Bacon Clubhouse Burger and the Double Quarter Pounder with Cheese.
If successful, this could be a huge change for the fast food company. Franchise owners, however, would have to adjust to the longer preparation and cooking time for the beef patties.
McDonald’s started the year strong with a 5.4 percent same-store sales increase in the first quarter, a huge thanks to making all-day breakfast available. The company has since been shaking things up by also testing garlic fries and different-sized Big Macs.
Perhaps this new test will be another game-changer for them.