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Inside Look: Travis Scott X Reese’s Puffs Popup in Paris

Photos courtesy of General Mills

In one of the most unlikely collaborations, rapper Travis Scott and Reese’s Puffs cereal created a lot of hype this week, dropping an exclusive cereal box, bowl and spoon that all sold out in 30 seconds this past Tuesday.

While the items were sold online, Travis also officially debuted the General Mills cereal with a pop-up in Paris during Fashion Week.

With shelves full of cereal boxes, the pop-up also had Travis Scott X Reese’s Puffs merch on deck and cereal-inspired art installations.


As you would imagine, the cereal boxes are already making rounds on eBay and other after market sale apps for as low as $32. Yet with an average asking price of $120 in the after market, it’s right up there as  hypebeast collector status. Some are even putting together bundles that include the cereal, bowl and spoon, and in some instances Travis Scott streetwear items.


This isn’t Reese’s first hip hop Rodeo, however, as you probably remember past commercials with the “Reese’s Puffs Rap,” or the “Perfect Combo” rap commercial.

Hopefully all this means is that we’ll see a remake of these Reese’s Puffs commercials with Scott’s classic ambient, auto-tuned crooning.

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Celebrity Grub Culture Packaged Food What's New

Travis Scott Is Dropping A Limited Edition Acrylic Reese’s Puffs Cereal Box

UPDATE: The cereal box, spoon and bowl all sold out on the Travis Scott online shop within 15 minutes of the launch.

Between Travis Scott’s exclusive Jordan collaboration and frequent tour merch releases, anything he drops these days is a must have for hypebeasts and fans alike.

Now, Scott is bringing that exclusivity to the food game, releasing a limited batch of Reese’s Puffs cereal that is special to his recent branding on Tuesday, June 25, at Noon PST, (2 p.m. CT).

The Puffs cereal will come in an acrylic box designed by Scott himself, adorned with striking visuals related to his familiar Cactus Jack style.

 

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The cereal box will be available on TravisScott.com, Tuesday afternoon, for $50.

There is also an official Travis Scott X Reese’s Puffs bowl and spoon available on his Website store. The bowl is going for $20 and reads “Don’t Cry Over Spilt Milk,” while the “enjoy today” engraved spoon is going for $10.

Scott and Reese’s will be hosting a public pop-up event June 25 during Paris Fashion Week, where they will officially reveal the box to the world.

If you’re a fan of Travis Scott, you know this is a must-cop.