Steve Ells, CEO and Founder of the wildly successful Chipotle Mexican Grill chain has been anything but silent and behind the scenes lately. With the launch the NBC show America’s Next Great Restaurant starring a host of celebrity personalities alongside Ells is one of four celebrity personalities and investors who will decide which winning restaurant idea they will put their money into.
Apart from the show, an NRN article has revealed Ells possible ideas for opening an Asian fast-casual restaurant utilizing similar pricing, ingredient integrity, and general modeling that has made Chipotle so successful in the past.