Categories
Alcohol Beer

Pabst Blue Ribbon Wants To Pay You To Advertise

Are you an influencer? Do you want to be? If you do, you may want to check out Pabst Blue Ribbon’s newest approach to advertising.

As people have been forced to spend more time than ever indoors, PBR is shifting the entire media approach indoors with the launch of In Home Advertising. Participants can transform their homes into ad space by exploiting their common household items and have Pabst pay them for it. 

“One of the principles we operate under at PBR is subversion,” says Nick Reely, VP Marketing at Pabst Blue Ribbon. “Another principle is offering lighthearted and self-aware entertainment to our friends and audiences. A third principle isn’t really giving money away but that’s ok. We made an exception for this campaign.” 

Through a selection of your everyday household goods, you can turn shower curtains, rugs, fish tank billboards, toilet lids, and even a dining room tablecloth into branded content for some cash. Each item has a corresponding monetary value, in which participants send them in and Pabst Blue Ribbon posts proof of installation. They then get paid to run the ads inside the comfort of their home.

All you have to do is browse online at PBRInHomeAdvertising.com to “shop” for available merchandise for free then Pabst Blue Ribbon sends the order straight to your home. Participants snap photos of the items to start their at home media campaign, posting images of their household ads onto their socials and tagging @pabstblueribbon to redeem their payouts. 

Participants are encouraged to “shop” for merchandise while supplies last. 

Categories
Beer Drinks Food Fashion

Check Out the New HUF x Pabst Blue Ribbon 4th of July Collection

Photo: HUF

Every year we’re treated to a slew of special releases centered around the 4th of July. Special collaborations like this new one from skate and streetwear legend HUF and Pabst Blue Ribbon are a proper tribute to America’s birthday, and I’m here to welcome the drip drown me in gaudy Independence Day spirit.

The new collection, as part of HUF’s 4th of July Pack, includes Pabst Blue Ribbon collab items like a rayon woven button up shirt, a Kanga 12-pack cooler, bbq grill & beer cooler, and snapback cap. Cop the whole capsule collection and watch Uncle Sam smile at you approvingly with beaming capitalistic pride.

HUF x Pabst Blue Ribbon’s collection is available now on hufworldwide.com.

Categories
Alcohol

Pabst Blue Ribbon Introduces A Pack of 1,776 Beers For 4th of July

Pabst Blue Ribbon wants to celebrate America’s birthday in a big way this 4th of July and honestly, big might be an understatement with what they’ve got planned. That’s because massive, gargantuan, or better yet monumental, would be better adjectives to describe a limited edition 1,776-pack of beers that PBR will be introducing on Independence Day.

Dubbed the #1776Pack, this enormous tribute to American freedom will launch on June 29th with four different partners: Igloo Coolers, The Nine Club, comedian Ali Macofsky, and Midwest emo band  Hot Mulligan will all receive the big ass boxes of beer. Each partner will provide content and updates throughout this summer and into Labor Day.

For those feeling cheated at this point that the 1776 Pack is not available to the general public yet, there’s already talks of making sure that will be a reality. So if you’re looking for an impressive beer spree this 4th, at least the beloved Pabst Blue Ribbon 99-can pack is available now.

Categories
Drinks

Pabst Blue Ribbon DOUBLES The THC In Their Latest Line Of High Seltzers

Photo courtesy of Pabst Blue Ribbon

Pabst Blue Ribbon launched their first line of cannabis-infused Hard Seltzers last fall, boasting a 5mg dose in each can. 

This summer, however, they’re doubling that dosage to give fans what they call High Seltzer. 

The new beverage is a more potent version of PBR’s seltzer, boasting 10mg of THC encompassed in a crisp lemon flavor. 

Flavors such as Strawberry Kiwi, Raspberry, and Mango are set to launch this summer. 

You can find the new Pabst Blue Ribbon High Seltzers available now at select California dispensaries. They can be delivered to California consumers by ordering through PabstLabs.com

Categories
Alcohol

PBR Adds New Hard Tea Seltzer Line To Stores In Four Flavors

Photo courtesy of Pabst Blue Ribbon

Last year, Pabst Blue Ribbon launched their first Hard Tea product. Flavored with Peach, the drink was made available in select locations across the country.

Now, PBR has expanded its Hard Tea selection with a brand-new line of Hard Tea Seltzers.

The new alcoholic beverages include Raspberry Black Tea, Peach Black Tea, Pineapple Passionfruit Black Tea, and Lemon Black Tea. All will be a permanent addition to the Pabst Blue Ribbon Hard Tea line.

You can find them available now at beverage retailers in these 21 states: AK, CO, FL, IA, ID, IL, IN, KS, ME, MI, MN, MO, NE, NY, OH, OR, PA, TX, WA, WI, and WV.

Categories
Drinks

PBR Is Making Seltzers Infused With THC Instead Of Alcohol

Photo courtesy of Pabst Labs

Pabst Blue Ribbon has announced a new venture with the creation of its Pabst Labs cannabis company. With it comes a brand new cannabis-infused beverage to kick off the brand. 

Pabst Labs is launching a Cannabis-Infused Non-Alcoholic Selzer with a bit of lemon. 

While cannabis-infused drinks have become popular over the years, Pabst joining the fold marks a potential turning point in major growth for THC-infused beverages in the years to come.

The seltzer will be available in 12oz cans that feature 5mg of THC. While the lemon flavor will be the only flavor available at the time of launch, Pabst says other flavors are already in development. 

A test launch of the cans will soon hit select California dispensaries. The beverage can also be purchased directly to Californian residents through Shop.PabstLabs.com.

Categories
Alcohol

PBR Just Launched An Alcoholic ‘Hard Tea’ Just In Time For Summer

Pabst Blue Ribbon has just launched a new Hard Tea to help get all of us through this pretty miserable summer.

The new alcoholic beverage, a 4% ABV, is dubbed PBR Hard Tea and is brewed using real tea leaves recreating comforting flavors of summertime Peach Tea and packing it into a can.

This new addition to the Pabst line joins last year’s “Hard Coffee” release, which boasted a similar 5% ABV. The coffee, which was only available in select locations, received a nationwide launch earlier this year.

Pabst new Hard Tea is available now in 26 states including:

  • Georgia
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Maine
  • Massachusetts
  • Michigan
  • Minnesota
  • Montana
  • Nebraska
  • New Hampshire
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Pennsylvania
  • South Carolina
  • South Dakota
  • Utah
  • Vermont
  • Virginia
  • West Virginia
  • Wisconsin
  • Wyoming

Anyone curious about trying the new Hard Tea can order cans through Drizly.

Categories
#foodbeast Beer Brand Cravings Features FOODBEAST Recipes SPONSORED Toasty Video

This TV Show Host Made A Pizza Bundt Cake And We Can’t Stop Staring

Here at FOODBEAST, we make it our goal to go where no foodie has gone before on a daily basis. We thought we were hot shit…that is, until we saw this insane creation by our friend, the Canadian King of Breakfast himself, Josh Elkin.

You may know Josh from his time on Epic Meal Time, or from the wild pizza ping pong table he created in honor of National Pizza Month last year, but any pre-conceived notions you may have of this saint of culinary creations will be thrown out the window as soon as you lay eyes on this pizza bundt cake.

pizza bundt cake

Yes, we said pizza bundt cake.

To celebrate this year’s National Pizza Month and our love for Pabst Blue Ribbon, Josh turned a humble pie into a bougie pizza bundt cake with CHEESE FROSTING.

Said frosting is made from a healthy dose of PBR, butter, flour, whole milk, and tons of sharp cheddar cheese, and literally embodies food porn. Just try to contain your nether regions as you watch this ooey, gooey, cheesey glaze make its way from the pot onto the freshly baked pizza bundt.

pizza bundt cake

Our hearts almost stopped beating.

Check the recipe out below to make this sinful creation for yourself. As National Pizza Month comes to a close, don’t forget to tag your last-minute PBR pizza creations with #inpizzawecrush.

Estimated prep time: 15 minutes
Estimated cook time: 45 minutes
Estimated total time: 1 hour

Ingredients:
For the bundt cake
1 large pizza worth of pre-made dough
2 cups pizza sauce
12-15 slices of fresh mozzarella
1 pack large sliced pepperoni
1 stick butter, melted
2 teaspoons garlic, minced
For the sauce
2 tablespoons butter
3 tablespoons all-purpose flour
¾ cup whole milk
¾ cup PBR beer
1 ½ – 2 cups sharp cheddar, shredded
½ cup mini pepperoni
1 teaspoon salt
1 teaspoon cayenne pepper

Step 1
Preheat your oven to 350 degrees Fahrenheit.

Step 2
Roll the pizza dough out into a ½ an inch thick square. Cover the pizza dough in pizza sauce, leaving ½ an inch of space around the edges. Add pepperoni on top of the marinara.

Step 3
Cover the entire surface of the dough with the sliced mozzarella. Coat the inside of the bundt cake with melted garlic butter (just combine butter and minced garlic), then dust it with flour.

Step 4
Roll the dough into a large cylinder, stretching it if needed. Twist the dough as best you can and then gently put it into the mould. Baste the top with more garlic butter. Bake the bundt cake for 30-35 minutes at 350 degrees F.

Step 5
Melt butter in a small saucepan. When the butter is fully melted, add the flour and whisk until the flour becomes golden brown. Take the pot off the heat.

Step 6
Whisk in ¼ of the milk at a time until the sauce is smooth. Stir in the beer and seasoning and return the pot to the heat. Bring to a bubble and turn off heat. Add a small amount of the cheese at a time until you reach a smooth cheese sauce consistency.

Step 7
Flip the pizza cake out of the mould, and cover it in the cheese sauce like you would icing or use the sauce for dipping.


Created in partnership with Pabst Blue Ribbon