Roy Choi Wants To Save ‘The Hood’ With His New Restaurant

“In the ghettos of america we feed our children corrosive chemical waste.” – Chef Roy Choi, Owner of Locol

Powerful words from one of Southern California’s most influential chefs who is working to change the dynamic between healthier eating habits and people living in poverty-stricken communities.

With the opening of Locol, in Watts, Choi and business partner Daniel Patterson are taking on the fast food industry to make healthy food less expensive and accessible to all.

In this video, uploaded by Uproxx to YouTube, we get a first hand look at exactly what Locol is all about.

With locations now open in Oakland, California and the flagship store located in Watts, customers are beginning to understand what they’ve been missing out on.

Roy Choi speaks candidly about his vision and his determination to revitalize impoverished neighborhoods.

“What we’re going to do is tackle the fast food industry. And we do it like we know how as chefs; we just get in and cook.”

Locol features recipes built from scratch and all food made by hand, Locol is creating waves throughout the communities it serves, simply by creating an environment for people to care about food.

In areas dominated by franchised fast food chains, mom-and-pop grocery stores lacking organic produce, Locol is coming to the rescue. Reasonable prices and outside-the-box menu items have made venturing to Locol a new dining experience, while also providing employment opportunities for those living in the communities Locol aims to serve.


During a 2014 MAD Symposium and Conference, in Coppenhagen, Choi shared his well-spoken philosophy when describing exactly how he envisions the Locol legacy will endure.

“You wouldn’t have record execs making the music, right? That’s what musicians do,” he said. “But right now, we’re in a situation where cooks aren’t designing the food that most people are eating. The suits are. Let’s get back to the chefs making the food and the moral choices for the people. Let’s get in and cook.”

When describing how he came up with the name, Choi simply explained that there’s two very specific meanings behind “Locol.”

The name ‘Locol’ is two concepts together, like we’re fucking crazy to be doing this, and we’re local,” he said.

With a well known brand throughout Souther California, Roy Choi’s chef-driven vision is sure to stay alive.

Fast Food

First All-Organic Fast Food Chain Founded By Costco Execs Raises $7 Million In Funding


A fast-food chain founded by two former Costco executives just raised $7 million in a round of funding that was led by Costco’s founder. The organic chain currently has two restaurants in San Francisco and Pleasanton, California, and is preparing to expand to at least 24 new locations with its new investment.


The Organic Coup, a USDA-certified organic fast-food chain, is the first of its kind in the United States. It specializes in fried-chicken sandwiches prepared in coconut oil and offers sides such as chocolate-drizzled popcorn. Coconut oil is perhaps the most expensive oil on the market, but was chosen for its obvious health benefits.


One of the company’s cofounders is Erica Welton, a former food buyer for Costco for 14 years. Cofounder Dennis Hoover has been with Costco for 33 years and responsible for overseeing 53 of the wholesale giant’s warehouses in Northern California.


In fact, Hoover had a direct hand in transforming Costco into one of the largest providers of organic goods in the world. It’s not surprising that The Organic Coup has noteworthy backers that include Costco’s founder and former CEO Jim Sinegal as well as Costco’s chief financial officer, Richard Galanti. Galanti told Business Insider:

“I have complete confidence in him [Hoover] — he’s a great operator. I also like the fact that my boss [Senegal] for many years is a major investor.”


Welton and Hoover may not have any previous restaurant experience, but they’re borrowing a thing or two from Costco to ensure their success. Hoover said:

“Our model is based on that Costco model of efficiency and paying employees a great wage.”


The starting wages for The Organic Coup is $16 an hour in San Francisco and $14 an hour in Pleasanton. That’s nearly double the $7.98 hourly wage fast-food workers in the US reportedly make.


Organic Coup’s menu is also unfortunately, a little bit pricier than your typical fast-food restaurant. Their fried-chicken sandwich costs $9.99 compared to $4 for one at Chick-fil-A. So far, it seems to be well-received with four stars for its Pleasanton location on Yelp.

Written by NextShark || Images via Instagram

Packaged Food

Capri Sun Goes Organic And It’s Still Not Healthy


We fondly  remember the days coming home from school and watching cartoons while sipping on an ice-cold pouch of Capri Sun. Ah, the ’90s, were no one cared about preservatives and fake flavoring because cigarettes were the high-level killer.

Somewhere around then, we grew up and learned Capri Sun wasn’t too healthy. However, that’s changing. The beverage brand released a new Organic line of drinks for kids.

It contains 66 percent juice and has zero artificial colors, flavors, or preservatives. It comes in four flavors: Fruit Punch, Apple, Grape and Tropical Punch.

Huffington Post points out that the new line actually has more sodium, carbohydrates and sugar than the original beverage.

Definitely check the labels.

You can find the Organic Capri Sun in packs of 10 for about $4.29. Who knows, with parents more aware of artificial flavors and preservatives, maybe this line will take off.

Wonder if my boss has any Capri Suns stashed in the office fridge?


US Stores To Sell DIY Phở Kits From All-Natural Food Company


Photo: John Lucas/Edmonton Journal

No more long lines. No more treks to your not-at all-close-to-you-but-totally-worth-the-trip ph spot. The glasses-steaming, miraculous cure-all soup is coming to your refrigerator, all thanks to Canyon Creek Food Company.

You probably haven’t heard of Canyon Creek since it’s a food processor and distributor based in Canada. And when was the last time you remembered things about Canada? While you’ve tormented yourself trying to reconcile the country’s contradictory offerings to the world (re: Justin Bieber and Ryan Gosling), Canyon Creek has cranked out tons of all natural, preservative-free soups. They’re ready to up Canada’s ante by releasing their Vietnamese Ph Bò Viên Soup in Los Angeles, California.

The company’s first baby steps into the US bring a fresh soup kit containing broth, meatballs, fresh noodles, sriracha chili sauce and hoisin sauce. Sure, it’s BYOHV (Bring Your Own Herbs and Veggies), but this kit shrinks down the typically day-long process of cooking ph.


Screenshot 2016-01-08 at 1.53.53 AM

Certified organic by Quality Assurance International, Canyon Creek’s products are taking convenience out of cans and Lean Cuisine boxes, and giving you some semblance of control. Think of their kits like Lunchables for adults who are allowed to use the stove. Instead of chemicals and a day’s worth of calories and sodium, however, you’re following a recipe with pronounceable ingredients.

Though transparent about their food, the company is pretty tight-lipped about the major retailer who’s made their US debut possible. Their social media profiles hint at a Costco partnership,  so you’ll likely find their kits at your local bulk store. The Los Angeles launch is meant to build brand awareness, but their ph kits should reach your neck of the woods within a few months.

Considering Canyon Creek also makes a bevy of sauces and solid entrees, we’re hoping this phở lives up to the hype. If it does, it might be time to learn another line of “Oh, Canada.”


Organic Gatorade Is Coming Soon, Says Pepsi


Looks like Gatorade is going organic.

Business Insider reports that the CEO of PepsiCo Americas Beverages, Al Carey, said the snack and beverage company will introduce a new organic variant of Gatorade sometime in the near future.

Thanks to consumer interest, the trend of wanting more products with non-genetically modified organisms and more organic options, PepsiCo will focus on making at least one version of the sports drink that meets those demands.

PepsiCo is looking expand the company outside of carbonated beverages. Their other product, Tropicana, will also feature some non-GMO juices sometime in 2016.


The FDA Is Cracking Down On Labeling Foods As ‘Natural’, Here’s Why

American food culture is steadily progressing to support generally healthier lifestyles and has been for a while now. We tend to gravitate towards places like Mother’s Market and Whole Foods because they put an emphasis on their products being organic and natural. While the meaning of the word organic leaves very little room for misinterpretation, the FDA will seek to clarify the exact definition of the word natural.

After receiving three Citizen Petitions demanding that there be some transparency to the definition, the FDA has asked consumers and the general public to provide them with any information in regards to what they believe it means. They even received a fourth petition requesting that the word natural be prohibited altogether, and for good reason.

The word natural has no real, concrete meaning in terms of food, but it certainly does come with a lot of connotations, especially when it’s paired with organic or preceded by “100%” and/or “all.” The use of these terms increase purchasing intent and confuse consumers into believing that the product in question is healthy for you because it is natural. And anything that is natural must be good for you, right?


Image Source: Huffington Post, Metro Farm, Mom At The Meat Counter


Somehow Someone will Still be Offended



Picthx zee-bra


Scientists Have Discovered the Distressing Difference Between Organic and Conventional Foods


Just how beneficial is eating organic food for you compared to conventional foodA new study reviewing 343 scientific cases of eating organic foods now gives us the most definitive answer.

The conventional skeptic believes that the only difference between organic and conventional foods, other than the price tag, are the legal amounts of pesticides you can use in order to maintain the label “organic.”

It may come as a surprise to some, but eating organic foods, vegetables specifically, is indeed much healthier than eating “non-organic,” but the difference is actually more significant than most realize.

Here are the highlights from the study:

  • The most important difference between organic and conventional is the higher amount of antioxidants, about 20 to 40 percent more, in organic foods, which help the body combat certain diseases and cancers.
  • According to the article, the price per serving difference between organic and conventional foods isn’t that different. True, it is more expensive to buy organic, but because of the higher amounts of nutrients, you can get away with buying less servings for the same nutritional value.
  • While we know that organic also means less pesticides, we may not know exactly how damaging pesticides are for us, especially for men when it comes to sperm quality. Organic foods contain 10 to even 100 times less levels of pesticides than conventional foods.
  • Researchers also found that organic foods contain lower levels of cadmium (found in cigarette smoke) and nitrogen, both of which are harmful to the human body. It is speculated that pesticides in conventional foods increases the uptake of heavy metals in crops.

So if this research doesn’t convince you to eat organic, perhaps the added study that proves eating organic is better for the environment will. It’s time you enjoy happy eating and good health.

Source: The Mind Unleashed || Originally written by Max Chang for NextShark