Last September we reported that McDonalds had started testing a mobile payment app which must have gone well since the fast food giant has expanded the pilot program to 22 locations in Columbus, Georgia.
Other chains, such as Chipotle and Starbucks, have been successfully using this concept for a while. Dubbed “McD Ordering”, the app is already available in the iOS and Android stores, it just hasn’t been publicly announced yet.
McDonalds is looking for the app to streamline orders more than anything else. Though it’s being promoted as a way to skip the line or drive-thru, according to the tutorial, customers will still have to check in at the curbside pick-up or inside the store to confirm and pay for their order, which will then trigger the order to be cooked up. It will then be delivered curbside or flashed on a screen so you can bypass the main order line. Basically, you’ll still have to wait for your order, you just won’t have to deal with the employees.
If you happen to frequent the golden arches the app will save customized orders but as with every McDonalds visit, there’s no guarantee that you’ll get exactly what you order.
H/T + PicThx Business Insider