With concerns over the sugary content of soda growing in America — le gasp, sugar in soda?? — Coca-Cola is exploring other avenues of profit. The Atlanta-based company has set its sights on France, partnering with Sanofi for a new line of beauty-minded drinks tailored for French women. While the drink line will be overseen by the Oenobiol Beautific brand, Coca-Cola has yet to answer any inquiries on the product.
However, the the Coca-Cola business unit in France admitted that they plan to sell the beauty drinks during a limited “small scale pilot” within the country.
Hints as to what exactly a Coca-Cola sponsored beauty drink will offer throngs of French women? Well, Sanofi, a pharmaceutical company in Paris, bought Laboratoire Oenobiol in 2009. The clutch comes in the fact that Oenobiol is a drug maker that specializes in nutritional and beauty supplements that fight hair loss and aging skin. The WSJ reported that there will be a range of four drinks consisting of fruit juice, mineral water and nutrition additives intended to help with everything from rejuvenating your skin to weight loss.
Hmph, sounds like sugar water to me.
Via Business Insider