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Can Tyler, The Creator Invent The Next Viral Breakfast Item?

Whether you like him or not, Tyler, the Creator has established himself as a man of many talents, who also happens to love breakfast. Knowing that, can he create the next viral food item? Watch as he makes breakfast sushi, in an episode of his new Viceland series Nuts + Bolts. 

“Breakfast, it’s like my favorite meal,” Tyler said. “I’ll eat breakfast at 6:00 pm, 11:00 pm, whatever.”

To help him break into the breakfast scene, Tyler called on the help of Dominique Ansel, the creator of the iconic cronut, to conceptualize a never-before-seen breakfast item that could become, “the next big thing in breakfast.”

The episode kicks off with Tyler explaining that he knew,”nothing about the breakfast industry,” but had many questions.

“Was the waffle maker made first — or the waffle,” Tyler questioned aloud.

Nuts + Bolts, is a Viceland series dedicated to investigating the inner-workings all the things the Odd Future rapper finds interesting. At the end of each episode, Tyler makes something with all the knowledge he’s accumulated from the expert guests he meets.

After spending time with the Godfather of pastries, Dominique Ansel, Tyler decided to merge his newfound love for sushi and his unconditional affection for breakfast into a savory item that he served at Fred62.

“My tongue isn’t cultured. I eat sushi here and there — I don’t fuck with wasabi and all that weird shit.”

Still, Tyler expressed genuine interest — in a very Tyler way —  in wanting to create something innovative, yet had reservations due to the over saturation of the breakfast industry.

“I wish I had the confidence to say, ‘Yeah, I’ll come up with something cool,’ but I don’t know,” Tyler explained. “Everything seems taken.”

Tyler the Creator make breakfast sushi

Featuring a waffle bar rolled in powdered sugar, then topped with breakfast sausage and bacon, Tyler’s breakfast sushi roll is then wrapped with a fried strip of egg.

To incorporate an official sushi aesthetic, he created a wasabi green butter and a mint-infused syrup dipping sauce.

Nice job, T. After debuting this game-changing breakfast item you can compete with Taco Bell for the crown of breakfast supremacy.

Categories
Hit-Or-Miss

Mountain Dew Receives Backlash for ‘Most Racist Commercial in History’

mountain-dew-commercial

One social commentator, Dr. Boyce Watkins, called Pepsi’s latest faux pas “arguably the most racist commercial in history.” The 60-second spot offended online viewers who accused the ad of being racist and misogynist.

The video, which can still be seen on several YouTube channels, depicts a bruised and bloodied woman on crutches. A cop urges her to pick a suspect from a line-up of five African American men, all members of the music group Odd Future, and a goat named “Felicia.” The camera then focuses on Felicia, who warns the woman to “keep your mouth shut” and utters threatening messages such as “snitches get stiches” and “I’m going to get out of here and do you up.” The clip ends when the woman is overcome with fear and leaves the room yelling.

Where’s the tie in to Mountain Dew? Apparently, the woman screaming “I can’t do this, no no no!” and the cop’s “Do it” line reference the soda’s “Dew It” slogan.

The controversial video series, created by Tyler, The Creator, gained popularity when broadcast on Adult Swim. Although, this third segment is definitely the most questionable of the bunch. The ad has since been taken down by PepsiCo, a spokesman for the company emailing Adweek the following apology:

We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.

H/T Adweek