New York Fashion Week wasn’t just for the top designers and tourists. Subway took advantage of the week-long fashion bonanza to promote Subtember and the $5 dollar Footlong. How, you ask? By holding Project “Subway,” minus Heidi Klum.
In the name of “high fashion,” the sandwich chain had designers come up with eclectic looks featuring only items found in Subway stores. Napkins, sandwich bags, salad bowls and other “items” (like trash you find on the floor ) were transformed into couture creations. A panel of judges including Nastia Liukin and former Spice Girl Mel B, joined Jared (yes, you read that right) to determine the winning dress, which will be displayed in a Subway restaurant in midtown. The winner, Danilo Gabrielli, also received free Subway Footlongs for a year, you know, to help him stay fit for his next fashion show.
I’ve got to admit that the designs are pretty stunning, once you get past the crinkly plastic and glaring shades of yellow and green. But what I want to know is why no one got really creative. Where are the deli meat dresses å la Lady Gaga? A lettuce hat? A garlic bread bustier? Now that, would have been a sight worth seeing.