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Deals Technology

This Ingenious App Will Get You A Cocktail A Day For Just $.33

Have you ever needed to drink really badly after work, but can’t get drunk because you have shit to do like every standard adult? Then Hooch is the app for you.

As a quality penny-pinching app for functional alcoholics, Hooch allows users to get one free drink a day at any of the qualifying locations, which shouldn’t be difficult to find, since dozens of establishments have already teamed up with the app. Of course, as always, there’s a catch.

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The app only functions in LA and New York as of now, since they are the two largest cities with the largest number of bars per square mile. Additionally, while your first drink each day is free, the app itself is not. You’ll be required to pay a subscription of $9.99 a month for the service, which is about the price of one or two cocktails. Still, even with that price tag, the average cost for your first drink will come out to roughly $.33 a piece.

So how does the app make any money if that many people are getting that many drinks for free? Simply put, they’re banking on you staying for another drink. This will likely be the case for most people, since having one drink then stopping is the liquid form of blue balls. The app will root it’s foundation in the practice of hospitality marketing, which basically uses companies and ideas in the hospitality industry to increase revenue.

After a successful launch in LA and New York, the app will look to increase the number of establishments included, on top of expanding to more cities like Miami and San Francisco. According to Lin Dai, the CEO of Hooch, users of the app are spending “an additional $30-$40 per visit after receiving their complimentary round of drinks at Hooch partner bars, and up to $140 per check at participating restaurants.” With that kind of revenue being generated, it’s no wonder that the app has become such a big hit in those two cities.

In summation, you can get 365 cocktails (which averages out to $2,555 at roughly $7 a pop) for the ridiculous price of $99 a year. So is it worth it?

 

 

Photo Credit: Sobe Villas, Best The News

Sources: Los Angeles Times

Categories
Packaged Food

Greek Gyro POTATO CHIPS Are Part Of Lay’s Four New Test Flavors

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Lay’s is on a mission to try and create every potato chip flavor imaginable and its latest four prospects have just been released.

For its annual Lay’s Do Us A Flavor contest, they’re putting New York Reuben, Greektown Gyro, Southern Biscuits & Gravy and West Coast Truffle Fries up against each other to see which will reign supreme.

They sent over some samples for us to try. The new flavors were definitely interesting. Some more than others.

Like they’ve done the last four years, it’s up to fans to vote for their favorite to see that makes the cut. The winner will receive $1 million from Lay’s as well as have their chips sold in stores across the nation.

Here’s some up-close shots of the new flavors. Check them out in stores and see which ones you like best.

Southern Biscuits and Gravy

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Greektown Gyro

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New York Reuben

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West Coast Truffle Fries

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Categories
Hit-Or-Miss

Obscure NY Law Says Bottomless Brunch is Illegal

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In the granddaddy of buzz kills,  the New York City Hospitality Alliance highlighted a little-known law that prohibits those beloved bottomless brunches. According to their website, restaurants are banned “from selling, serving, delivering or offering to patrons an unlimited number of drinks during any set period of time for a fixed price.”

“Recently there has been press about restaurants around New York City that offer bottomless brunches or unlimited drink offers. In most cases, these type of promotions are UNLAWFUL according to the NYS Liquor Authority (SLA),” the Alliance further reports.

The only drink deals allowed are discounts that are half off the original price (or less) and 2-for-1 offers. This means New Yorkers could potentially be waving goodbye to those tasty endless mimosas, Bloody Mary marathons and  ladies-drink-free specials.

While we have yet to see if the SLA will bring down the hammer of sobriety, let’s assume for the worse until then and prepare for a mass exodus to the West Coast.

Picthx vxla

Categories
Hit-Or-Miss

Oh, KALE NO: Official Super Bowl Menu Apparently Includes Kale

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Who knew the official Super Bowl menu could get so swank?

While the rest of the nation’s noshing on grocery-store dip and too-dry chicken wings, football fans at MetLife Stadium will get to pick between grilled chicken hoagies, sriracha pork and chicken steam buns, and yes, a kale and chicken sausage sandwich during Sunday’s big game.

The menu, by Super Bowl chef Eric Borgia, is meant to be a “culinary love letter to New York and the Garden State,” according to the NY Post.

The boroughs “are melting pots for so many different cultures. We wanted the stadium to look, smell and taste like New York City, whether it’s street festivals or [Brooklyn’s] Smorgasburg, where all of the food trucks hang out,” Borgia said.

Kale supposedly represents Manhattan, but Borgio explains he also included the overplayed leafy green because it’s “trendy” and “good for you.”

Two phrases we wouldn’t want anywhere near our Super Bowl dinners, personally. NEEDS MOAR DIPPING SAUCE.

PicThx Joyosity

Categories
Restaurants

New York Gets Its First All-Bacon Restaurant

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Bacon lovers have no need to worry about where they might find their next fried pork fix. The latest single dish-focused restaurant, BarBacon opened just last month in New York City with the spotlight on, you guessed it, bacon-laden dishes.

Though not the first in its class (Chicago opened up it’s first bacon-centric restaurant in August 2013), the dishes are certainly inventive if nothing short of outrageous. The gastropub’s menu showcases the cured meat in sandwich, salad and even whiskey form. There’s also the opportunity to take advantage of artisanal bacon with “The Tasting” that features four different selections of bacon (based on chef Peter Sherman’s choosing). If you’re feeling really bold, you can go for the ‘Beer & Bacon Flight’ complete with four artisanal bacons and complementary craft beers for each tasty bacon flavor.

Options for the bacon dishes range from Nueske’s Applewood Smoked Bacon to a homemade lamb version to Father’s Country Maple Bacon. Other notable mentions on the menu (sure to cure any hangover) include the BarBacon Grilled Cheese with bacon, fontina and gruyere, and the All Day Sausage, Bacon, Egg & Cheese.

BarBacon can be on found on 836 9th Avenue, New York City.

Picthx BarBacon

Categories
Restaurants

Moscow Restaurant Only Hires Identical Twins because Dreams Do Come True

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A restaurant in Moscow, Russia will have you doing a double take thanks to its identical twins-only waitstaff.

Twin Stars owner Alexei Khodorkovsky told BBC that he was inspired by the 1964 Soviet film Kingdom of Crooked Mirrors, in which “a schoolgirl crosses into an alternate world and finds her twin.”

Twin servers and bartenders wear matching outfits for work and both tend each table at the diner. This results in double service and double the tip.

Unfortunately for Alexei, the 2-for-1 concept is not entirely new. Twins Restaurant in New York City also features a twins as their servers and operates under the motto “You see Double before you have a cocktail.”

Next step, world’s first, triplet-only staffed restaurant.

H/T BBC

Categories
Restaurants

NY Restaurant Offers Staircase Seating for Optimal People Watching

Where you end up sitting in a restaurant can affect the whole experience, whether that be good or bad. A venue’s seating plan is an important part of dining out, and New York City’s Tao Downtown is giving this factor a unique twist.

The recently-opened spot is offering table and booth seating on and around its wide 40-foot staircase leading to the main dining area, all designed by the architecture and design firm Rockwell Group. Why? The company’s founder, David Rockwell, says the layout acknowledges that “perching is something New Yorkers love to do, whether on the stoop of a brownstone or sitting on a wall.” Basically, it’s an ultra chic way to indulge in some fantastic people watching.

Tao Downtown is located at 92 Ninth Avenue at 16th Street. If you’re lucky enough to snag a reservation on the stairs, prepare yourself for an exclusive perching experience.

H/T  Grub Street + PicThx Melissa Hom/New York Magazine

Categories
Hit-Or-Miss

7-Eleven Gets Wooden Fruit Baskets and Aims for Millennials with Trader Joe-Esque Makeover

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Yep, the hipster aesthetic is officially dead. For years, we’ve watched corporate logos get ironed out, flashy signage be replaced with adorable handwritten chalkboards. Love distressed wood? Congratulations, here are 500+ restaurants whose tables came all the way from the Himalayas! Best of all, at least half of them are the same corporate chains you already know and love (*cough, McDonald’s, Starbucks).

7-Eleven is just the latest chain to trade in its depressing, cost-efficient white walls and linoleum in favor of something a little “friendlier.” In a series of new concept stores nicknamed “7-Eleven Next Generation,” gone are the logo’s familiar green, red, and orange stripes, the cramped aisles, and (hopefully) the flies in the pastry box. Instead, Ohio-based design firm WD Partners has ushered in a brand new, Trader Joe’s-y vibe to everyone’s favorite convenience store, and even we have to admit, home-store looks goooood.

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Design Taxi reports the redesign is meant to “reposition and rejuvenate” the brand and help it “better capture the millennial and female demographics.”

Which, okay, fine, makes sense. No one liked the gigantic stripes anyway, and picking fruit out of a wooden palette does seem quaint and farmer’s market-y. But maybe it’s still a little too trendy. Makes me miss the days when convenience stores sucked just the right amount to let you go inside willingly, but not want to spend more than five minutes there.

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Luckily, branding blog Brand New reports there isn’t any indication this concept will be rolled out to all 7-Eleven (sorry, 7eleven) locations any time soon — just a few in New York’s Financial District and Chicago. So for now, let’s all continue to chug down our giant Slurpees in our oversized, MJ-scented hoodies. Quick, before the chicks in the make-up and yoga pants come through.

H/T Design Taxi + PicThx Brand New