There are “basic” hard seltzers and then there are hard seltzers that want to pay your bills. NÜTRL Vodka Seltzer, a new ready to drink option in the space, is looking to upgrade drinkers’ seltzers… and their lives. NÜTRL will help one winner plus up their living situation from sharing a space with roommates to living solo — plus a year’s supply of its seltzer.
The campaign launched on the heels of NÜTRL’s Seltzer Graduation event on Tuesday, June 7, a “graduation” ceremony and party at New York City’s Hudson Yards to celebrate the graduation to a better tasting hard seltzer. Actor and comedian Chris Redd of Saturday Night Live delivered the commencement speech to the graduating class of hard seltzer drinkers, which was followed by a party honoring those who upgraded to NÜTRL.
Guests were treated to “upgrade stations” showing how easy it is to elevate their wellness, food, style, travel and more. Highlights from the upgrade stations include hair and makeup styling, beard grooming, professional headshots, tarot card readings, on-site massages and facial treatments and travel giveaways.
“When I was in my mid-twenties, I wish someone took me by the shoulders and shook me into realizing I needed to throw away the 2-in-1 shampoo and conditioner and stop sleeping on a futon on the floor — if this sounds like you, it’s time to grow up,” said Chris Redd. “I’m honored to have addressed the first NÜTRL graduating class and to help people upgrade their adult beverages and their lives — something that took me a long time to do.”
To enter NÜTRL’s Upgrade Your Seltzer sweepstakes, follow @NUTRLUSA on social media and comment on NÜTRL’s social posts on Facebook, Instagram or Twitter using the hashtag #UpgradeYourSeltzer and #Sweepstakes for the chance to win $15,000 plus a year’s worth of NÜTRL. The sweepstakes is live now through June 24.
Made with vodka, seltzer and fruit juice, NÜTRL Vodka Seltzer is just 100 calories with an ABV of 4.5%. It is also gluten-free and its core variety pack includes no added sugar.