On Monday, KFC announced that it will be selling vegan chicken nuggets in China from April 28 to April 30, as it continues its expansion into the plant-based market.
The fast food giant said that the nuggets will be sold in Shanghai, Shenzhen, and Guangzhou, and will be manufactured by Cargill Ltd.
This comes after extremely successful plant-based product testing in multiple countries, which showed enough consumer demand to expand the dishes into more locations in the US. Notably, the company is using a different manufacturer for the Chinese launch, as they tapped Beyond Meat in the US and Lightlife in Canada, respectively.
This isn’t the only way in which the brand’s Chinese release differs. Customers will have to purchase a pre-sale voucher for 1.99 yuan that entitles them to five chicken pieces, according to the company’s official Weibo account.
This is an interesting path to take, as KFC surely looks to avoid the expansive line that occurred during the high profile Atlanta launch of the company’s plant-based fried chicken. It’s reminiscent of the pre-sale lotteries and raffles that many sneaker companies have done to avoid real-life lines and online crashes during hyped shoe releases.
We’ll surely be keeping our eyes peeled for any visuals of the new nuggets, as well as any potential plant-based nugget voucher resale market, so check back soon.