#foodbeast Culture Food Fashion FOODBEAST

KFC’s Latest Merch Collaboration Is With Iconic Streetwear Designer NIGO

As the worlds of fashion and food become ever more congruent these days, we’re seeing some top notch collaborations that are churning out quality clothing collections from the likes of McDonald’s, Taco Bell, and Heineken. Linking up with lauded fashion labels like Colette, BAPE, and KITH, food brands are treating their fans to some hype-worthy gear that goes beyond the typically mundane merchandise that’s been offered for years.

Raising the bar on this convergence of cultures, KFC has linked up with legendary Japanese streetwear fashion designer, NIGO, to create the Human Made x KFC clothing collection. The collection consists of a hoodie, racing jacket, pocket tee and more. With Human Made’s penchant for creating clothing inspired by Americana and workwear aesthetics, the collaboration with a legacy American fast food brand such as KFC makes sense.

To cop the whole collection, make sure to stop by the immersive KFC Hypebeast shopping experience at the KFC restaurant located at 242 E. 14th Street, New York on November 16. NIGO will also be on hand to interact with fans and sign pieces from the collection.

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Heineken And BAPE Come Together To Create A Super Exclusive Capsule Collection

Heineken, one of the largest multinational beer brands, and A Bathing Ape or BAPE, a Japanese streetwear phenomenon that has dominated the fashion scene for years, has collaborated to create an extremely limited-edition capsule collection.

The collaboration was able to come to life thanks to #Heineken100, a program that partners Heineken with the most innovative names in retail to develop limited-edition, co-branded items that are seeded to 100 of the world’s most influential people.

If anything, this capsule collection is further proof that food and fashion have somehow created something unique and special that really resonates with lifestyle of millennials. It also proves that rare, unique, and basically unobtainable products will always remain a hot commodity amongst the youth.

If you don’t believe the hype, just check out the resell prices online.

And if those prices depress and remind you that you don’t have the funds, enjoy the capsule collection responsibly by checking out the photos below:

BAPE® x #Heineken100 Camo Coach Jacket

BAPE® x #Heineken100 Half-Zip Pullover Shark Hoodie

BAPE® x #Heineken100 Six-Pack Bottle Carrier

BAPE® x #Heineken100 T-Shirt