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Laffy Taffy Takes its Iconic Dad Jokes Into the NFT Space

Laffy Taffy is retiring its iconic ‘dad jokes’… sort of. 

On every wrapper since the 1980s, 15 of these puns will no longer be used on the candy. They will, however, live on in the metaverse as NFTs via the launch of its “Laffy Taffy Original Jokes” collection, providing fans a chance to own a digital asset featuring Laffy Taffy history. 

The “Laffy Taffy Original Jokes” NFT collection launches Wednesday, July 20, at 12pm ET in collaboration with Bitski, the blockchain wallet infrastructure provider reported to be backed by celebrity investors like Jay-Z and Serena Williams.

Laffy Taffy fans can visit the site for a chance to connect their wallets, complete an order and claim their free NFT on a first come, first serve basis. These one-liners will be placed in the Laffy Taffy vault and no longer appear on wrappers, but those who receive an NFT will be able to access them forever. 

The collection consists of 120 total NFTs, featuring 30 exclusives, minted and distributed randomly in various flavor and joke variations. There are 90 General NFTs minted as six versions of each joke with designs inspired by the candy’s vintage character art dating back to the 1970s in Banana, Cherry, Sour Apple, Grape, Blue Raspberry and Strawberry flavors. 30 One-of-Ones NFTs will feature an exclusive “shiny” subset of the collection featuring the most coveted designs to be randomly claimed during the minting process on launch day, which can then be sold and traded by fans. 

Jokes first appeared on Laffy Taffy wrappers in the 1980s as a way to provide free entertainment value . They began incorporating jokes sent by children and have continued to feature jokes on its candy wrappers to this day.

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Hit-Or-Miss

Outback Steakhouse Jumps Into the NFT Space

Outback Steakhouse has entered the metaverse and everything’s coming up onions. The home of the “Bloomin’ Onion” sold 8,000 NFTs in 20 minutes. 

Created as part of its Outback TeamMATES program, the NFTs were made available to consumers for free on National Onion Day (June 27) and are redeemable at all Outback Steakhouses for rewards from the brand. 

To close out the Spring 2022 semester, Outback also teamed with eight new college baseball and softball athletes, signing them to NIL deals as part of the Outback TeamMATES program

The TeamMATES class of 2022 for college baseball and softball includes the University of Oklahoma Softball’s Jocelyn Alo and Jayda Coleman, University of Washington Softball’s Baylee Klingler and Kelley Lynch, University of Tennessee Baseball’s Jordan Beck and Ben Joyce, and University of Florida Baseball’s Hunter Barco and Colby Halter. 

Each TeamMATE promoted the NFTs on their social media channels, alerting fans about the opportunity to own digital collectables that unlock access to exclusive prizes offered by Outback. 

Outback will continue to build the TeamMATES program with additional male and female college athletes throughout the year, with all eligible student-athletes for the 2022/2023 school year encouraged to apply for consideration at www.outback.com/teammates. The deadline for the fall application period is August 12, 2022. 

To date, Outback Steakhouse has fielded more than 350 applications and has accepted 150 athletes across 24 different NCAA Division I sports into the program.