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Hit-Or-Miss

Project ‘Subway’ Outfits Models in Napkins and Sandwich Bags

Fashion Project SUBWAY

New York Fashion Week wasn’t just for the top designers and tourists. Subway took advantage of the week-long fashion bonanza to promote Subtember and the $5 dollar Footlong. How, you ask? By holding Project “Subway,” minus Heidi Klum.

In the name of “high fashion,” the sandwich chain had designers come up with eclectic looks featuring only items found in Subway stores. Napkins, sandwich bags, salad bowls and other “items” (like trash you find on the floor ) were transformed into couture creations. A panel of judges including Nastia Liukin and former Spice Girl Mel B, joined Jared (yes, you read that right) to determine the winning dress, which will be displayed in a Subway restaurant in midtown. The winner, Danilo Gabrielli, also received free Subway Footlongs for a year, you know, to help him stay fit for his next fashion show.

Mel B, Jared Fogle

I’ve got to admit that the designs are pretty stunning, once you get past the crinkly plastic and glaring shades of yellow and green. But what I want to know is why no one got really creative. Where are the deli meat dresses å la Lady Gaga? A lettuce hat? A garlic bread bustier? Now that, would have been a sight worth seeing.

project-subway

Fashion Project SUBWAY

Categories
Hit-Or-Miss

Fiji Water Now Has Built-In Straw Bottle Caps, For Celebrities and Women

fiji

Because ain’t nobody got time to find a straw or reapply lipstick, “artesian” bottled water company Fiji debuted its new built-in straw bottle caps during New York Fashion week earlier this month.

Designed as a reusable, BPA free and dishwasher safe replacement for its usual blue caps, the new built-in straw caps will be targeted specifically toward women, to prevent their lipstick from smearing when they drink.

“What we started to see was a persistent use of straws, especially by some of our biggest fans who were singers and touchstone cultural icons,” David Bowman, the company’s VP of marketing, told the Wall Street Journal. Finally, the rich and fabulous can drink without fear of contaminating their precious artisanal l’eau with last season’s YSL – the horror!

For us plebes, however, the straws won’t be available until summer, where they can be purchased as 5-packs on the Fiji website and eventually at “higher-end” retailers like Target and Whole Foods.

H/T Design Taxi + PicThx WSJ