Fast Food Technology

Burger King Flusters Customers By Using Whoppers To Explain Net Neutrality

At the tail end of last year, the Federal Communications Commission voted to repeal net neutrality rules. This meant that cable providers could slow down Internet services and charge more for fasters speeds or even better service.

Super wack.

In an effort to raise awareness on the subject, Burger King created a short commercial explaining the concept of net neutrality through the Whopper. And it’s actually pretty brilliant.

The fast food restaurant temporarily transformed into a Burger King/Net Neutrality Pop-Up concept.

While regular items (fries, chicken sandwiches) cost and took the same time to make as they usually would, those who ordered Whoppers were faced with a predicament.

Customers either had to wait really long time to get their hands on Burger King’s signature burger, or they could pay up to five times as much for the burger just to have it immediately.

Needless to say, some customers were steamed.

If you’re one who learns things more easily through visuals and tasty burgers, you might want to check out this commercial. Watching this really did clear up the concept of net neutrality a bit for us.

While this was an ad to inform viewers about net neutrality, Burger King claims the participants were actual customers. The only thing fake was the pricing for the faster speeds of burger making.


9-Year-Old Explains Net Neutrality With Milkshakes


Net Neutrality has become a hot topic of debate over the last few months. It’s the idea that all service providers and governments should not be allowed to be selective with their services depending on the user or platform. Essentially, it’s about the equality of data. However, not many people understand it enough to find a well-informed stance on it.

Redditor kvw260 explained to his 9-year-old son the meaning behind Neutrality. He then caught his kid explaining it to one of his friends afterwards.

Pretend ice cream stores gave away free milkshakes. But you had to buy a straw to drink them. But that’s okay, because you still get free milkshakes. One day you’re drinking a free milkshake and you look down and the guy that sold you the straw is pinching it almost shut. You can still get your milkshake, but it’s really hard and takes a lot longer.

So you say, “Hey! Stop that!” And the straw guy says, “NO! Not until the ice cream store pays me money.” And you say, “But I already paid you money for the straw.” And the straw guy says, “I don’t care. I just want more money.”

It’s safe to say this is probably the best explanation we’ve heard so far. Also, we’re craving milkshakes like crazy now.

The FCC recently passed major Net Neutrality rules in a landmark vote.