It’s hard to improve upon the classics, but that’s exactly what Nestle is doing this spring with the release of their Crushed It! Ice Cream Bars.
Pivoting from the usual faux-Oreo crumb crust that dominates the ice cream bar game, the new bar’s coating features cookies that have been ground into a fine powder. Because of this, the bar has a unique melt-in-your-mouth sensory element uniquely different from Cookies ‘N’ Cream bar’s usual crunchy shell.
The bars will be available in two flavors: vanilla fudge, which features vanilla ice cream with streaks of chocolate, and Cookies ‘N’ Cream. Both flavors have a component, a gooeyness from the fudge and the crunch from the Cookies ‘N’ Cream, that give the treat some depth beyond the new shell.
In an economy as expansive as that of the ice cream bar, innovations aren’t necessarily rare. A new ice cream bar pops up in the freezer aisle as commonly as new tweets come on the timeline. Seeing as most of their sole innovations are to slap the face of whatever Marvel superhero has a new movie out on a vanilla flavored bar, an ice cream bar that tries to play both flavor and senses is distinctive. So, it could have some legs to stay around for a longer than most variations of classic flavors.
Crushed It! Ice Cream Bars will be available nationwide, rolling out into supermarkets everywhere between now and April for the price of $3.99.