Categories
Beer News

Natty Light Will Pay To ‘Rent’ Your College Diploma

Natural Light is an integral part of many a college tenure… at least it was for me. And now, the xx beer is giving back to college graduates by giving them with $1 million to help with college debt.

The Natural Light College Debt Relief Program, now in its third year, is as ten year, $10,000,000 commitment. This year, to raise awareness around the growing cost of college, Natty will send $100 via Cash App or check to anyone willing to rent their diploma as part of a highly-classified plan they’re brewing up as an extension of the college debt relief program.

According to Forbes, the total college debt has risen to $1.6 trillion with a slew of financial ripple effects. In 2018, Natty decided to not stand idly by and started paying down US college loans and thus the program was born.

“College Debt remains one of the most pressing issues facing Americans today, so we’re proud to keep supporting the Natty community by coming back with another million dollars to help ease some of the burden” said Daniel Blake, Senior Director of US Value Brands at Anheuser-Busch. “But we’ve also got something else exciting in store to keep the spotlight on this issue – all we need is our fans actual diplomas to make it happen…”

Any college graduate over the age of 21 can make a $100 by offering to rent their original diploma to the brand, with a promise to return it in the exact same condition. Participants fill out a diploma rental agreement and the brand will send a pre-paid envelope to mail back the diploma.

You can also post a video showing how you would celebrate if all your loans were paid off. Complete the submission by showing off the Natty Light logo in the video and inserting #NattyStories, #Contest and #2020 when its posted to social media.

Natty Light will be accepting #NattyStories entries through March 29th, 2020.

Categories
Hit-Or-Miss

These Are The 20 Most Popular Beers In America Right Now

Big Beer is a big business in America. Total annual sales stand around $100 billion. Craft Beers, as defined by the Brewer’s Association, are booming, yet still only account for around 15% of the beer sold in America. On a volume basis, craft beer’s share of the market is about half of that, due to its premium pricing. So what’s America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America’s most popular beer is Bud Light – by a couple billion dollars. Yes, Bud Light’s U.S. sales alone would lodge it firmly within the Fortune 500.

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Written by VinePair‘s Joshua Malin

Categories
Video

Natural Light Becomes First Beer To Get Launched Into Space? [VIDEO]

Full disclosure — this video appears to be created and promoted under the NattyLight YouTube channel in a direct experiment not for the greater good of beer in space, but for viral video status for the Natural Light beer brand. Regardless, the video’s execution and the experiment itself is interesting enough to warrant a watch and discussion.

The premise revolves around a couple guys who want to send a beer into space, tied to a balloon and hidden deep in the confines of a Styrofoam mini fridge. In the video, it seems as if they succeeded. Their makeshift aircraft reaches a height of 90,000 ft. (the Nattosphere, if you will) before their balloon pops and plummets back to Earth.

Here’s the video, followed by a “Making Of” video to explain some of the logic: