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The Musubi Madness Pop-Up Was A Fitting Tribute To SPAM® Innovation

Created in partnership with SPAM® 

SPAM® products have won over our palates since forever, but over the last three weekends it took over LONO in Hollywood, California. During the Musubi Madness pop-up, LONO was turning out innovative SPAM®-based dishes in both classic and new ways. Here’s a review of what specialties were being served:

Build-Your-Own-SPAM® Musubi Bar

There’s a popular saying that says “the world is your oyster.” This was like that, but with musubis. The build-your-own musubi bar featured over 20 ingredients from around the world, like queso fresco, vermicelli noodles, and garlic rice — all enabling delectable SPAM® musubi creations like an American cheeseburger musubi and a Filipino-inspired one with lumpia.

SPAM® Corn Dog

spam corn dog


LONO executive chef David Lespron dipped into his fryer of tricks to create this SPAM® Classic and shrimp dog covered in a furikake batter. Lespron also gave the usual dipping sauce a tropical twist by serving this take on an American classic with banana ketchup.

SPAM® Soft Serve

spam soft serve

SPAM® soft serve could seem out of left field, sure, but fans in attendance definitely took to the creative spin on the cold treat. Using a SPAM®-infused base, this soft serve was topped with caramelized SPAM® pieces, vanilla-braised pineapple, candied nuts, and furikake.

SPAM® Cocktail

What kind of self-respecting meal is served without a drink? Certainly not this one. This feast featured a cocktail consisting of rum, pineapple, Cara Cara orange, and coconut cream. It was served over crushed ice and, naturally, inside a SPAM® can.

If you missed this SPAM® showcase, but want to check out more of the results, or just give yourself a nice dose of FOMO, you can check out the #MusubiMadness tag on Instagram.


Created in partnership with SPAM® 
Brand News Pop-Ups SPONSORED What's New

Introducing MUSUBI MADNESS: A Pop Up Serving SPAM® Classic Corn Dogs, SPAM® Soft Serve, and Customizable SPAM® Musubi

 Created in partnership with SPAM® 


The world as we know it would not be the same without the SPAM® brand. The delicious and affordable product  has been beloved worldwide since providing aid to U.S. and allied troops during WWII. To this day, the SPAM® brand is deeply ingrained in  cultures near and far including Hawaii, Japan and Korea. You could write a book on the iconic brand. In fact, people have. Famed for its ability to be incorporated into any dish, SPAM® products are kitchen staples. To celebrate this great-tasting, meal-time favorite, Musubi Madness, a pop-up restaurant serving all kinds of wildly tasty SPAM®-based dishes, will be up and running at LONO Hollywood in Los Angeles the first three Saturdays of September.

The pop-up will feature a Build-Your-Own-SPAM® Musubi Bar with more than  20 delicious ingredients from around the world to choose from. Once you’ve selected your ingredients, an expert chef will hand-make the musubi right in front of you. Maybe an American Burger SPAM® Musubi with American cheese, onions, lettuce, and thousand island sounds good. How about a Vietnamese-inspired musubi with daikon, carrots, and vermicelli noodles? The possibilities are endless.

The additional options on-hand at the pop-up, while not as customizable as the musubi, are equally delicious. The SPAM® Classic and Shrimp Hot Dogs are dipped in a nori batter and fried until they resemble the fair treats that we all know and love. SPAM® soft serve sundaes, topped with teriyaki caramel, furikake is a must-try for all. This is sweet and savory at its craziest. 

At this point, you’re probably wondering how you’re supposed to eat all this deliciousness with no beverage to wash it down. We got you covered. Musubi Madness will be serving tropical-themed drinks. And, yes, they’re served in the iconic little blue cans.

If you want to get in on one of these Saturday SPAM® Musubi pop-ups, make sure you RSVP at


 Created in partnership with SPAM® 
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SPAM® Restaurant Month Is Here, And We’ve Found The Wildest Dishes Across the Country

SPAM®️ is an incredibly versatile product. From musubi to pairing it with eggs and rice, there’s a whole lot that can be done with it.

For the entire month of August, several restaurants are stepping out of the box with the meat product to create some wild dishes. Foodbeast and SPAM®️ teamed up for this SPAM®️ Restaurant Month to showcase just how innovative you can get with this iconic brand.

Here’s a look at every single dining spot participating and the wizardry they’ve brought to the table.

SPAM®️ Mai Tai

Duck Inn, Chicago, IL

Photo courtesy of The Duck Inn

This takes bacon-infused liquors to the next level by substituting out the crispy strips of pork belly for SPAM®️. Two different types of rum get the flavor added in to make the Duck Inn’s special SPAM®️ Mai Tai.

Pineapple SPAM®️ Fried Rice

Fat Rice, Chicago, IL

Photo courtesy of Fat Rice

A James Beard-level take on SPAM®️, award-winning chef Abraham Conlon is refining a standard SPAM®️ fried rice with Kewpie mayo, nori, pineapple, and puffed rice. There’s a plethora of flavors and textures going on in this dish.

Musubi Tacos

PhoWheels, Washington, D.C.

Photo courtesy of Pho Wheels

These “tacos” forgo the traditional tortilla for a toasted Malaysian flatbread. Warm and crispy, it makes for a tasty base that keeps all of the taco’s ingredients together. Components on the inside include SPAM®️, Chinese sausage, rice, roasted nori, wasabi sesame seeds, Kewpie mayo, and a soy glaze.

The OG

Lei Musubi, Washington, D.C.

Photo courtesy of Lei Musubi

Onigiri meets musubi in this eye-catching take on the classic Japanese rice ball. The rice on the inside comes with sautéed country style kimchi, furikake, and green tea salted nori, and is sandwiched by two pieces of caramelized Hawaiian SPAM®️.

Hawaii Five O

HashTAG Restaurant, Denver, CO

A post shared by Latanya Huling (@cocoadivine1) on

This HashTAG Restaurant special named after the iconic TV show is their take on a SPAM®️ omelet. In addition to the meat, the “Hawaii Five-O” is filled with Swiss cheese, kimchi, mushrooms, and scallions.

SPAM®️ And Crispy Rice Tots

Poke House, Denver, CO

Photo courtesy of Poke House

Denver’s Poke House actually has two items featured for SPAM®️ Restaurant month, one of which takes crispy pieces of the meat and serves it alongside tots made from RICE. It comes with skewers to stab a couple of pieces and make sure they get coated with all the condiments, like a runny egg, furikake, unagi sauce, and an avocado cilantro crema.

Flaming Hot Crispy Musubi

Poke House, Denver, CO

Photo courtesy of Poke House

Poke House’s second item is an “open-faced musubi” that fuses spicy cheese puffs into the mix. Crispy rice coated in the fiery chips acts as base to the SPAM®️, furikake, unagi sauce, avocado cilantro crema, and a runny quail egg.

SPAM®️ Kalua Burger

Epik Burger, Jacksonville, FL

Photo courtesy of Epik Burger

You’re gonna get double the meat on this monstrosity of a sandwich. Crispy SPAM®️ and a smoked pork burger serve as the protein, backed up by the flavors of pineapple relish, lettuce, tomato, onion, and mahalo sauce.

SPAM®️ Crusted Chipotle Mac N Cheese Balls

Belly Bombz, Artesia, CA

Photo courtesy of Belly Bombz

A heap of chipotle mac n cheese gets crusted in SPAM®️ and deep fried to a perfect golden brown. These balls of cheesy goodness are served alongside an oven dried tomato relish.

Pineapple Teriyaki SPAM®️ Slider

Phoking Awesome, Paramount, CA

A variety of unique flavors are paired with a more traditional combo of pineapple and teriyaki SPAM®️. This sandwich also comes with provolone, grilled jalapenos, a parmigiana basil aioli, and a fried egg.

The Spamlot

LONO Hollywood, Los Angeles, CA

Photo courtesy of LONO Hollywood

It sounds like the name of a Monty Python musical, but this hot dog’s moniker was actually inspired by The Sandlot. The “Spamlot” contains a sausage made from both SPAM®️ and shrimp, and is garnished with banana ketchup, sweet Maui onion kimchi relish, Kewpie, and nori.

SPAM®️ Sotarito

SotaRol, Minneapolis, MN

Photo courtesy of SotaRol

A “Sotarito” is Sotarol’s take on the sushi burrito, which takes a bunch of ingredients and wraps them in rice and soy paper. This version contains deep fried SPAM®️, purple cabbage, carrots, jalapeno, tempura flakes, and spicy mayo.

Filipino Grilled Cheese Burrito

Flip Sigi, New York, NY

Photo courtesy of Flip Sigi

A cheesy Filipino fusion flavor bomb, Flip Sigi pairs together SPAM®️ and longanisa sausage as the meats for their Grilled Cheese Burrito. Four cheeses, including mozz, Jack, cheddar, and queso, are melted inside with tomato, scallions, jalapenos, and cilantro.

SPAM®️ Scotch Egg

Char Sue, New York, NY

Photo courtesy of Char Sue

A twist on a British afternoon classic, this dish takes a soft-boiled egg, wraps it in ground SPAM®️, and deep-fries it to a perfect golden brown. The key is cooking the egg so that the yolk is still runny inside.

SPAM®️ & Egg Yakisoba

Ten Asian Bistro, Newport Beach, CA

Photo courtesy of Ten Asian Bistro

Ten Asian Bistro is elevating traditional yakisoba in a couple of ways. The ramen noodles, yakisoba sauce, Chinese broccoli, and green cabbage get stir-fried with crispy pieces of SPAM®️ and served with a duck fat fried egg for an extra layer of richness.

Loco-SPAM®️ Dumplings With Sprouted SPAM®️ Fried Rice

Mad Dumplings Truck, Irvine, CA

Photo courtesy of Mad Dumplings

You’re getting a 2-for-1 with Mad Dumpling’s special item, as they’re putting SPAM®️ both into the Loco Moco-inspired dumplings and the fried rice they’re served with. It’s all tied together with a spicy pineapple reduction.

Pineapple Teriyaki SPAM®️ Pizza

Jinny’s Pizzeria, Santa Ana, CA

Photo courtesy of Jinny’s Pizzeria

Pineapple-on-pizza naysayers, don’t hate on this pizza before you try it. The balance of crispy SPAM®️, cheese, jalapenos, red onion, and teriyaki glaze may convince you that the two can go together.

Smoked SPAM®️ Meatball Sandwich

Meat Up BBQ, Placentia, CA

Photo courtesy of Meat Up BBQ

A creative twist on the standard meatball sub, this sandwich comes with meatballs made from smoked brisket and SPAM®️, mozzarella sticks, tomatoes marinated with cilantro, and a tomatillo marinara sauce.

Black Garlic SPAM®️ Jam Fries

Graze Handcrafted Burgers, Placentia, CA

Photo courtesy of Graze

Graze is a spot known for their black garlic fries already. They’re getting a level-up with a homemade SPAM®️ jam. Similar to a bacon jam, the meat is cooked with bacon, red wine, and honey to create a sweet, sticky, and savory sauce that coats the fries. Parmesan cheese garnishes the entire creation.

Al Pastor SPAM®️ Papas Fritas

Dos Chinos, Santa Ana & Irvine, CA

Photo courtesy of Dos Chinos

Dos Chinos is treating SPAM®️ like a traditional Mexican pork. They marinate it in Al Pastor sauce and grill it up before serving it on fries with onions, cilantro, sour cream, and pineapple.

Filipino SPAM®️ Sisig

Modern Filipino Kitchen by Aysee, Anaheim, CA

Sizzling pork sisig is one of the most mouthwatering Filipino dishes out there. MFK by Aysee’s version incorporates SPAM®️ and pork and sautés it with Thai chili, red onion, and lemon aioli. It’s topped with scallions, garlic frito, furikake, and a fresh cracked egg and served with a side of steamed rice.

SPAM®️ Croquette

Cubed Poke, Tustin, CA

Photo courtesy of Cubed Poke

Croquettes consist of mashed potato stuffed with different accoutrements, deep-fried, and served with a sauce. Cubed Poke’s version is all that, and the inside is stuffed with SPAM®️.

SPAM®️ Sushi

The Royal Hawaiian, Laguna Beach, CA

Photo courtesy of The Royal Hawaiian

The Royal Hawaiian’s SPAM®️ Sushi looks like a standard nigiri or musubi, but comes with a little surprise. That sauce on top is actually a balsamic reduction, which is exciting because the combination of soy sauce and balsamic is known to be fire.

SPAM®️ and Grits

Red Envelope, Santa Ana, CA

Photo courtesy of Red Envelope

A Southern twist on a classic Vietnamese fish sauce recipe, a bed of grits and salad greens sets the foundation for slices of caramelized SPAM®️.

El Spamale

Tamale Co., Orlando, FL

Photo courtesy of Tamale co.

These grilled SPAM®️-stuffed tamales are cooked in banana leaves and smothered in a house piloncillo glaze. They come with a signature pina pastor aioli cream and a tropical pico de gallo as a garnish.

Hawaiian Egg Sandwich

Artisan’s Table, Orlando, FL

Photo courtesy of Artisan’s Table

This is a “ham egg and cheese” with a whole lot more going on than just that. Fried SPAM®️ is served with perfectly cooked eggs, a hoisin mayo, and scallions, all inside of a sweet King’s Hawaiian roll.

Hormel SPAM®️ Cubano

Geordie’s At The Wrigley Mansion, Phoenix, AZ

Photo courtesy of The Wrigley Mansion

This Cubano was created by the Wrigley Mansion team in honor of Geordie Hormel, who owned the Phoenix landmark prior to his passing. Geordie’s wife, Jamie, currently owns the mansion, and helped develop this sandwich. It’s based on a traditional Cubano, with housemade pulled pork, mustard, pickles, white cheddar cheese, and SPAM®️ in place of the regular ham. The sandwich is made using bollilo bread and served with a SPAM®️ tin of homemade potato chips.

Red Curry SPAM®️ Ahogada

Hot Joy, San Antonio, TX

Photo courtesy of Hot Joy

These are Thai red curry-inspired SPAM®️ buns, but served “ahogada” style, with the spicy sauce drowning the sandwiches to add even more flavor. The steamed buns are also made with Kewpie to add a little more richness to the dish.


Pokeatery, San Mateo, CA

Photo courtesy of Pokeatery

The name here is pretty self-explanatory, as this is a waffle made almost entirely out of SPAM®️. There’s also shredded potato, kimchi, and furikake inside, and it’s topped with green onions and a spicy mayo drizzle.

SPAM®️ Balls

San Diego Poke Company, San Diego, CA

Photo courtesy of San Diego Poke Company

Available as regular or hot, these croquette-like bites consist of ground SPAM®️ and potato rolled in garlic panko breadcrumbs and deep fried.

SPAM®️ Kimchi Fried Rice

Aria Korean Tapas, San Francisco, CA

Photo courtesy of Aria

This is actually a double-meat fried rice, as it comes with both crispy pieces of SPAM®️ and Aria’s signature Korean fried chicken. The rice is stir-fried in sesame oil and kimchi to give it its reddish hue, and a fried egg ties everything together with its smooth flavor.

SPAM®️ Yakimeshi Waffle Cone

Kagawa-ya Udon, San Francisco, CA

Photo courtesy of Kagawa-ya Udon

Yakimeshi is a Japanese fried rice, so this version of a SPAM®️ waffle incorporates both the meat and the traditional Japanese dish. The waffle cone is filled with chicken karaage, yuzu citrus slaw, shishito pepper crema, and nori.

$100 Gold SPAM®️ Musubi

808 Poke Shack, San Francisco, CA

Photo courtesy of 808 Poke

If you wanna feel a little bougie, head to 808 Poke Shack in San Francisco. They’ve wrapped a classic SPAM®️ musubi in edible gold leaf for an upscale twist.

Shrimp and Pineapple SPAM®️ Fried Rice

Dragon Gate, Oakland, CA

Photo courtesy of Dragon Gate

A simple but flavorful dish, shrimp, pineapple, and black pepper serve as the backdrop to SPAM®️ in this fried rice.

SPAM®️ Omelet

Dragon Gate, Oakland, CA

Photo courtesy of Dragon Gate

Dragon Gate is also serving up a SPAM®️ omelet with oyster, topped with a sweet miso sauce. It would go pretty well with the fried rice, I would imagine.

SPAM®️ ‘n’ Cheese Sandwich

Alamar Oakland, Oakland, CA

Photo courtesy of Alamar

Not a typical “sandwich” by any means, the bread here is actually tostones, or fried smashed plantains. They hold together a thick slice of fried SPAM®️ and queso frito, and are served with a zesty sofrito sauce.

Hurricane Fried SPAM®️ Musubi

Pa’ina Restaurant and Lounge, San Francisco, CA

Photo courtesy of Pa’ina

Pa’ina is adding a whole bunch of crunch to their SPAM®️ musubi. The inside also contains kimchi fried rice, teriyaki, nori, furikake, and uses a panko and tempura coating.


All of the above items will be available at their respective restaurants as part of SPAM®️ Restaurant Month. For a complete map that shows off all of the locations, plus more information, you can also take a look at the official SPAM®️ Restaurant Month website on Foodbeast.

Created in partnership with SPAM®️.

Restaurants Video

Feast Your Eyes On The Cheesiest Musubi Ever

Tell me the last time deep frying something didn’t make it taste exponentially better, and I’ll tell you that you’re a damn liar!  Deep fried avocados, deep fried pizza, deep fried musubi… I just went from six to midnight.  Now add melty cheese.  *head explosion*

Enter the ‘Cheesy Musubi’ from Sam Choy’s Poke to the Max, located in Seattle, WA,  which in specific is a classic spam musubi with egg, fried to crispy perfection.  Drench that in a velvety béchamel cheese and consider us lost in the sauuuce (Brrrrr).

If you were looking for a new way to have a Hawaiian classic, this is your place and dish.  If nothing else, consider this your excuse to make a trip up to the Pacific Northwest.


This Restaurant Serves A Monstrous Deep-Fried Spam And Egg Musubi


I had just wrapped a story about this dude who created Lobster Elotes, when I found myself looking for a bite to eat before hopping on the freeway home. As most Southern Californians know, sitting in traffic after work hours simply sucks.

Instead of driving onto the ramp, I drove straight into the relatively unknown (to myself) streets of Orange and scanned the nearby shops for somewhere to eat. As I settled on Carl’s Jr., Pete playing it safe, my eyes locked on to a sign a little further down the road: Musubi Monster.

The Hawaiian dish traditionally features a square of rice that’s topped with a slice of grilled spam that’s wrapped together with a piece of dried nori seaweed.

Guess Pete wasn’t playing it safe. I parked and went inside to scope what they had to offer. What I found on the menu, however, was something monstrous.

Behold, the Deep-fried Spam and Egg Musubi.


I texted a couple friends who happened to be in the area to come and share the experience with me. They were more than happy and eager to grab some dinner. When our food was ready, each piece of the musubi came out to nearly a pound each.

Seriously, it was like a burrito.

This “snack” was coated in a crispy breaded shell. The egg was cooked over hard, the spam with a nice sear and the rice moist despite going through the deep fryer.

After I finished my musubi, I headed straight for the office to take a nap on the couch. There’s no way I could drive after eating something so deliciously heavy. 

A photo posted by Pete (@pham_bot) on


Get A Load Of This ‘Dick’ Spam Musubi


One of my favorite food Instagrammers, arguably the best account on the planet Earth for food pornographers is @EatLikeYoureOnDeathRow. She’s an amazing cook, she loves talking about dick, and she gets her Instagram account banned almost nightly for her food erotica.

Tonight, she just posted what she calls “Titi Spam Musubi,” which after a quick “titi” Google translate sesh reveals “Dick Spam Musubi.”

Not up on your Spam Musubi game? It’s a popular snack out of Hawaii that includes a slice of grilled Spam and rice, wrapped together with some dried seaweed. This one though…this one is shaped like a dick:



You Can Now Make HELLO KITTY SPAM MUSUBI At Home With This Adorable Kit


A while back, we discovered that a hotel in Los Angeles served special Hello Kitty Musubi on its room service menu. While hardcore fans might’ve dropped everything to get their hands on the novelty dish, it’s no longer necessary. SPAM is now giving folks a chance to make the dish themselves.

The canned food brand is offering Hello Kitty SPAM Musubi kits for a limited time on their website. What was once only available at select events (Hello Kitty conventions), can now be purchased for $15 through SPAM’s online store.

SPAM Musubi is typically made with a slice of grilled SPAM on top of rice and wrapped in seaweed (nori). With the kit, you can add Hello Kitty’s iconic face, whiskers and bright red bow to your dish.

It kit should make for a great holiday gift, though you might want to get a jump before Christmas gets here.


Circle K Japan Unleashes a Bacon Cheeseburger Musubi


A popular Japanese snack known as Onigiri, was forcefully stuffed with a bacon cheeseburger and birthed something called a Bakudan Musubi Bacon Cheeseburger.

Onigiri is just a rice ball, wrapped in sea weed, and usually filled with a meat, similar to the Spam Musubi you see at Hawaiian restaurants in the United States.


This Bakudan Musubi is an Onigiri filled with bacon, hamburger meat, cheese, a sunny side up egg, and peppered mayonnaise.

“Bakudan Musubi” loosely translates into “Rice bombs,” so in essence, it’s a bacon cheeseburger rice bomb, which sounds pretty ‘Murica enough to be a hit in the United States too (Fingers crossed).

Onigiri are usually found at corner stores all over Japan, and now this Bakudan Musubi can be found exclusively in their Circle K Sunkus stores.

H/T, Picthx Rocket News 24