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Drinks

MTN Dew Publishes First-Ever Official COOKBOOK

Photo courtesy of MTN Dew

Just went I thought 2020 couldn’t surprise me any further, MTN Dew went ahead and published a cookbook. No joke.

In probably one of the coolest moves to come from a soda brand, the new (and very real) cookbook features recipes, both sweet and savory, that all include MTN Dew in some capacity.

The 96-page MTN Dew Cookbook features recipes such as Green Grilled Cheese, Jalapeño Poppers, Cheesecake, and even MTN Dew Infused Jalapeño Poppers.

There are even a few Cheetos recipe collabs thrown in there, as they all fall under the PepsiCo parent.

You can find the new cookbook available the week of Nov. 16 at the newly launched MTN Dew online store for a retail price of $3o. Might be the perfect gift for any Dew fans this holiday.

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Design Drinks Packaged Food

MTN Dew Dropping Limited Batches Of Soda-Infused Hot Sauce

Photo courtesy of MTN Dew

MTN Dew has teamed up with NBA star Joel Embiid in a hype-worthy yet eccentric collab evocative of 2020: they’re making a hot sauce.

MTN Dew linked with Houston hot sauce shop iBurn to create their spicy concoction. And for those wondering, it does actually contain the soda, giving a citrusy balance to the punch the sauce is sure to pack.

Fans had a chance to vote on the flavor (as well as the spice level) earlier in the year, and habanero narrowly beat out Fatalii chilies in that selection process.

Actual habaneros can dial in about 100,000 to 350,000 Scoville Heat Units (SHU), which is the scientific measure of how spicy a chili is. For context, jalapenos are a fraction of that heat, dialing in at around 8,000 SHU max.

Photo courtesy of MTN Dew

MTN Dew hasn’t revealed what the Scoville rating on their hot sauce is, but one could guess that the sweetness of the soda would tame things a bit. Still, it’s definitely not going to be mild.

Chili-heads and MTN Dew fans alike looking to score this hot sauce should pay attention to the brand’s Twitter account. They’ll release details on how to score the bottles there.

Only 500 were made, so this is an extremely limited batch that will likely be coveted way more than it is tasted.

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Alcohol Drinks Restaurants

Red Lobster x MTN DEW Collab Reveals ‘Dew Garita’

Photo courtesy of Red Lobster

Two iconic brands are coming together in a pretty outlandish way. This week, Red Lobster has announced a partnership with PepsiCo. The first result of that collaboration? A MTN Dew cocktail served at Red Lobster Restaurants. 

Yep, that’s right. 

Called the DEW Garita, the alcoholic beverage is said to pair nicely with the restaurant chain’s iconic Cheddar Bay Biscuits. 

While Red Lobster hasn’t revealed exactly what’s inside the cocktail, deeming it top-secret in a statement, it kind of fits the spirit of MTN Dew itself. You don’t really know what’s in it — and you kind of don’t want to know — but it tastes pretty good nonetheless.

Hopefully, that includes tequila, though. 

Fans of Red Lobster or MTN Dew can find their new collaborative drink in restaurants sometime this fall. 

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#foodbeast Celebrity Grub Culture Drinks Features Film/Television

Kevin Hart Shares The Surprising Spot That He Gets His Fried Chicken Fix At

Kevin Hart is a household name that universally is associated with his comedic prowess and movie blockbusters. But are you ready for Kevin Hart the MTN DEW spokesperson?

Yes, one of the hardest working men in showbiz has managed to squeeze in another gig on his extensive and impressive resume by becoming the new face of MTN DEW and their Kickstart line of beverages. As an addition to this brand new partnership, MTN DEW Kickstart has created a unique campaign where they’re giving fans a chance to sit courtside with Hart as his personal ‘CourtSidekick’.

Through March 19, fans can enter the #CourtSidekickContest by creating a social post showing Kevin Hart and MTN DEW KICKSTART why they’re the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook. The contest winner will be announced on April 5.

We recently caught up with the blockbuster actor during this past NBA All-Star Weekend in Los Angeles to learn what he’s looking for in a ‘CourtSidekick’ and in the process, found out just how cheap LeBron James is and what’s Hart’s favorite fried chicken.

 

Foodbeast: How did you and MTN DEW end up in this collaboration with each other?

Kevin Hart: First of all I’m a fan of theirs, and I found out they were a fan of mine, through mutual friends. We got in touch with one another, and they felt that I would be a great face to attach to the product, and I could be a potential partner to the brand. Together we wanted to do something amazing and have a good launch. We want to build off of it. It isn’t something we want to have coming and going, we want it to last and become a conversation piece, and the best person to put there is me.

FB: So you have this CourtSidekick campaign with MTN DEW Kickstart where you’re looking for the perfect sidekick to sit next to you courtside during the NBA playoffs. What are you looking for from fans to be your CourtSidekick?

KH: Well they got to understand what good courtside etiquette is. A lot of people sit courtside at a basketball game but don’t necessarily know the proper etiquette. There’s a lot of dos and don’ts, there’s a lot of good and bad. What I’m doing is filtering through to see who understands what the good and bad is. ‘Cause you can’t sit next to me if you’re going to be embarrassing, but you also can’t sit next to me if you’re not going to be a good time. So you gotta be a good time, but you can’t be embarrassing with it.

FBSo like, no selfies all the time?

KHHere’s the thing, I’m not saying no selfies but there’s a line, you don’t wanna take the selfie all the time, but you can take it some of the time.

FBHow about food?

KHYou can eat, but you can’t eat all the time. You can eat a little bit, but you can’t eat alotta bit. You don’t wanna be the guy with five different trips. What if a loose ball come over there? Then your clothes are finished, and my clothes, too! Now my courtside outfit is messed up because you kept eating. See there’s a lot of dos and dont’s.

FB: So what are you ordering courtside?

KH: What am I ordering? I’m a chicken finger, French fry guy — here’s why. French fries, easiest thing to eat courtside, because you’re gonna smash them, you’re so into the game they don’t stand a chance, they’re done. If something happened and you needed to get out of the way, chicken fingers won’t cause a major mess, ’cause you’re dipping them. Now if you’re dipping, 9 times out of 10 you got the sauce tucked off in the corner of that little tray, and if you gotta get away it’s an easy move. Now if you go burger, and you’re the guy with the cheesesteak, you get very sloppy. The bites, and cameras catching you with the bite with stuff coming out the back of the sandwich — that’s a bad meme, you don’t wanna be that meme.

FBYou mentioned cheesesteak. Being a guy from Philly, what’s the best place for one?

KHMax’s, Broad and Erie. I don’t care what anybody says, if you’re in Philadelphia, PA and you want a good cheesesteak, go to Max’s.

FB: Okay, so here at Foodbeast we play a food version of ‘Smash or Pass’. Food-wise what are you smashing on?

KHBuffalo Wings. You’re looking at the best entertainment food. They go with any environment. There’s never an environment where you’re like, “Yo man, I can’t eat these buffalo wings.”

FB: So what do you pass on?

KHI don’t eat seafood. So anything seafood I’m passing on. I don’t eat none of it.

FB: What if it’s fried up like a fish stick?

KH:  I’ll throw it out the car. Nothing.

FB: We’re here ready to get geared up for NBA All-Star Weekend, so I’m sure you’re going to meet up with some of your NBA friends. Say you and LeBron James go out to dinner, who’s offering to pick up the tab first?

KHBron cheap. Bron is cheap, man. Bron not even reaching for his wallet. He’s a cheap son of a gun, man. [laughs] He’s so cheap! He’s so frugal! Bron is going to ask to split it, unless he put the dinner together. If he put it together, he’ll pay for it. Other than that, it’s a conversation.

FB: What if you’re in his area and you call him up to get a bite to eat?

KHHe’s going to expect me to pay for it because I called him. Bron cheap, man [laughs].

FB: So speaking of going Dutch, if someone is on a date, would you be the type to split the bill?

KHWell, being that I don’t date, I’m married, I don’t even know what that means [laughs]. I think back in my time, I was never a split the bill guy even when I didn’t have the money. Even if it hurt me, and put me in the worst financial position after, I’d pay just so the female would have the feeling of “Aw that’s so sweet he took care of it,” not knowing that I’m not eating for three days after that meal.

FB: Before we close out here, do you have any words for all the Foodbeasts out there who are Kevin Hart fans?

KHI’m an avid, AVID lover — I may be in the top two biggest fried chicken lovers in the world. I am looking for what can be considered as the best fried chicken in the US.

FB: Howlin’ Rays.

KH: Where is that at?

FB: Chinatown [Los Angeles]. They got like lines that are always two to three hours long. [Shows Kevin Hart picture of Howlin’ Rays on Instagram].

KHI’m literally going to send my driver to go to Howlin’ Rays right now. Hold on bruh, that’s the sandwich?! If I’m not hellbent after this meal, you’re to blame [laughs]. Also, here’s what I want to tell you — and I don’t even know if people know this — Ralphs, the supermarket, has great fried chicken! I don’t think people give Ralphs enough credit! This is the only conversation I’ll have about food, it’s always going to be about fried chicken — shocker. This is a serious thing. Tell your people to go check out Ralphs.

 

Photos: Peter Pham / Foodbeast
Categories
Drinks Features FOODBEAST Hit-Or-Miss News

Mountain Dew Takes Over Entire Motel For Unique Desert Party Vibes

mtndew-label-hotel

The onset of Coachella brings about the dopest ancillary parties and functions to support the festival vibes and good times. At the top of this list of local activations that coincide with Coachella weekend was Mountain Dew’s DEW Label Motel in Palm Springs, Calif. during weekend of Coachella.

mtndew-label-hotel

After taking over the Musicland Hotel, Mountain Dew transformed it into a desert oasis filled with themed rooms with unique themes like Virtual Reality and live art from artist Bradley Theodore, an appearance from the Mountain Dew skate team like Sean Malto and Curren Caples, a VFILES pool party and pop-up shop featuring a capsule collection with Mountain Dew, and best of all, a mini-concert series that presented the likes of Virgil Abloh spinning a DJ set and rapper G-Eazy performing on the DEW Label Hotel stage.

All of this was thrown as a big celebration to launch the Mtn Dew Label Series, which feature specially crafted, bold, and refined new flavors of Mountain Dew in three iterations.

Check out some of the photos below to get a glimpse into all the festivities that truly defined all the good vibes partying in the desert can bring.

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mtndew-label-hotel

mtndew-label-hotel

mtndew-label-hotel

mtndew-label-hotel

Photos by Eric Reed/Invision for DEW/AP Images
Categories
Cravings Fast Food

Here’s Absolutely Everything You Can’t Eat If You Boycott Pepsi

People got a little pissed at Pepsi’s Diet Woke commercial, where Kendall Jenner brought about world peace with nothing more than a sexy walk and a can of Pepsi.

While boycotting Kendall Jenner is easy, things get a little more complicated should you decide to boycott Pepsi.

PepsiCo’s reach is pretty deep and they own products that you probably wouldn’t even think were associated with the brand.

Let’s start with the big names such as Pepsi-Cola, Lay’s, Tropicana, Quaker, and Gatorade. All of these brands are global and household names that are all owned by PepsiCo.

Let’s dig into Yum Brands, which isn’t owned by Pepsi, but has a lifetime contract to carry Pepsi products. That’s why every time you walk into KFC, Taco Bell, Pizza Hut or Long John Silver’s, they are exclusive Pepsi drink slangers.

Then they have the “Good for You” division, with brands that they deem healthier alternatives. These brands consist of several favorites such as Kevita, Naked Juice, Sabra Hummus, Aquafina, and Sunbites.

Then we get a little deeper with the “Better for You” PepsiCo division, with healthy-ish brands such as SoBe, Stacy’s Peta Chips, Alvalle Juice, Grain Waves Chips, and Propel Water.

The “Fun for You” division has a lot of notable names such as Cheetos, Doritos, Mtn Dew, Fritos, Tostitos, and the most unlikely item of all, the Starbucks Ready-to-Go beverages.

That’s a lot of brands to memorize. Even if you tried your hardest, you’d probably accidentally eat or drink something Pepsi related. It’s not impossible though, and if that commercial really pissed you off, give it a shot, player.

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Now Trending

Kid Scientist Shows How Bad Mountain Dew And Coca-Cola Rot Teeth [WATCH]

yellow-tooth

We all know that drinking sugary sodas aren’t good for us, but we hardly ever get to see a good visual of its effects — until we ran across this kid scientist’s video.

Young Chase Wiley of the ScienceC YouTube channel used two of his little sister’s wisdom teeth, weighed them, and left them to dissolve in nothing but Mountain Dew and Coca-Cola to compare the varying results. After three weeks, the findings were quite startling.

After Wiley took out the teeth from each soda, he weighed them again and found that the tooth submerged in Mountain Dew lost 14 percent of its initial mass, while the tooth in Coca-Cola only lost 7 percent of its mass.

rotting-tooth

While Coca Cola is more acidic than Mountain Dew, Dew actually has stronger acid and does more damage.

“… It has more acid than Coca Cola. this means that it takes longer for the saliva in your mouth to dilute that acid.”

Both of the teeth look pretty grody, and while our’s usually aren’t sitting in soda for weeks, it’s pretty gross to think that these drinks have such an effect on our pearly whites.

Check out the decaying results from Tom Scott’s featured upload below:

Categories
Hit-Or-Miss

REJOICE: Bottles Of Mtn Dew BAJA BLAST and SANGRITA BLAST Will Be Available Soon

taco-bell-baja-blast

Starting April 20th, bottles of the popular Taco Bell-branded Mtn Dew Baja Blast will be available for sale once again.

Last year’s hype surrounding the availability of the Taco Bell Dews in bottle form drove roughly 1.2 million tweets and had their limited supply sell out in 8 weeks. No word yet on what retail locations will carry the bottles, but if you’re impatient, both flavors will be readily available from the fountain machines at your local Taco Bells.

baja-blast-bottles

For those unfamiliar with the flavors, here’s a quick flavor profile for each:

BAJA BLAST: A tropical lime storm.

SANGRITA BLAST: Mountain Dew w/ a citrus punch.