Art News Pop-Ups Sweets What's New

MSCHF Invites Folks to Eat The Rich Via Popsicles

MSCHF, the Brooklyn, New York art collective that fully embodies their name with their whole chest, is back with another sly drop, this time catering to anti-capitalists and whoever else would love to eat the rich, so to speak.

Starting July 11 to 13, MSCHF has deployed ice cream trucks to New York City and Los Angeles to give the public a chance to eat popsicle versions of infamous billionaires Jeff Bezos, Jack Ma, Mark Zuckerberg, Bill Gates and Elon Musk. The ‘Eat The Rich’ popsicles are going for $10, an eye-popping price tag given the current economic climate, yet is a tongue-in-cheek nod to major capitalism.

Check out MSCHF’s site here for the details on where to find the ice cream trucks so you can take a bite out of the mega rich.

Alcohol Drinks What's New

Sacred Seltzer is Made Using Real Holy Water

American art collective, MSCHF, infamous for stirring the pot through incendiary pop culture product collabs, is back with another drop that’s sure to stir said pot into into a whirlpool of, well, mischief.

Introducing Sacred Seltzer, the first hard seltzer that’s made with actual holy water — 95% real holy water to be exact. MSCHF’s website indicates that the holy water was “blessed according to official Catholic procedure on March 31, 2022 in LA County, CA.” Beyond the spiritual details, Sacred Seltzer is also made up of 5% alcohol and comes in three flavors: Mango, Cherry and Lime.

If you’re down for your next hard seltzer sips to be blessed, MSCHF is now selling Sacred Seltzer on their site as a six-pack for $24 for a limited time.

Packaged Food Snacks What's New

These ‘Illegal Chips’ Come in Flavors like Horse Meat and Poison Blowfish

The pufferfish, known as the delicacy ‘fugu’ in Japan, is possibly a once-in-a-lifetime dish, given the fact that it has the chance of still carrying the deadly fish’s fatal poison if handled and served by an untrained professional. Given that context, it’s no wonder that fugu is strictly regulated all over the world.

Josh Scherer, the Mythical Chef for Good Mythical Morning, has always had a fascination with fugu, so much so that he’s developed a line of fugu-flavored chips with flavor scientists at MSCHF.

“I’ve always wanted to know what pufferfish (fugu) tastes like, but, on account of the fact that it can kill you, it’s mostly illegal in the US.,” wrote Scherer on a recent Instagram post debuting a line of ‘Illegal Chips’ that feature highly exotic flavors.

Casu Marzu — sometimes called ‘maggot cheese’ — is a traditional Sardinian sheep milk cheese that contains live insect larvae, and horse meat, round up the trio of available flavors for Illegal Chips.

If these flavors excite you and pique your curiosity enough, head over to to purchase a few bags for you and your adventurous tastebuds.